Head of PPC
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ComeOn Group in short
Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Operating more than 20 brands on its proprietary platform providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations.
Location: London + Hybrid
Our growing performance team has an exciting new opening for a Head of PPC in our Malta team. Reporting directly into the Head of Performance, and as part of a young and ambitious team who are incredibly excited by the brands' international growth plans, you will have full responsibility for leading the paid search activity.
Responsibilities:
- Take full responsibility for the PPC budget and PNL, ensuring budgets, forecasts, and financial goals are inline and delivered
- Develop strategies to increase revenue, improve profit margins, and ensure PPC delivery continues to generate positive ROI, and strong marketing efficiencies
- Set clear performance metrics and KPIs for the team, ensuring campaigns are optimized and meet targets.
- Regularly track and report on campaign performance against business KPIs such as ROI, LTVS, ARPU ,and ROAS
About you:
- At least 3 years paid search experience in gaming
- Excellent data analysis skills
- A strong ability to communicate digital marketing findings to other senior stakeholders in the business
- Expertise in Google and Bing Ads
- Advanced GA knowledge, including different attribution models
- Understanding of other performance channels and how Paid Search synergises with Organic Search
- Experience of Google (including display, advanced bidding)
- AB testing of advertising copy, and landing page optimisation
So what can you expect from ComeOn as a place of work?
- Gym Membership
- Fantastic quarterly team events and weekly company events!
- 33 days holidays, including bank holidays
- Bike2Work Scheme
- Medical Cash Plan (following successful completion of probation)
- A £250 One-time Hybrid Allowance to help you set-up your home office
- Breakfast at the office on Tuesdays
- Lunch at the office on Mondays and Wednesdays
- An 8 week entitlement to work from any other location from around the world, once you've passed your probationary period!
At ComeOn, we have adapted a Hybrid Work model which means that we offer our employees an option to pick their workstation for the day. Want to work from the office a few days a week and some days from home? That's totally fine with us! ComeOn is known for their inviting and vibrant offices that offer creative areas for collaboration and desk set-ups designed for a Hybrid Work model. When you visit one of our offices you will always be welcomed by a friendly face that will take good care of you. It's our curiosity that drives our innovative business forward and we work hard in a run together spirit and we always make sure to top it up by having fun! You will not regret picking ComeOn as your next place of work.
At ComeOn Group we value diversity and we take concrete action to ensure fairness in our recruitment process. We are committed to assess candidates on their merit without discriminating against any applicant
for whatever reason that is protected by law. We truly value you, as you are.
Want to know more about us just visit our website www.comeon-group.com or any of our social media channels to take a deep dive into our culture!