Head of Performance & Marketing Analytics

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We're supporting a business going through a major strategic reset - shifting focus from acquisition to retention, efficiency, and community-led growth.

We're looking for a senior, consulting-style Head of Performance / Marketing Analytics to lead a short, high-impact engagement (not hands-on execution).
• 20-day engagement, Outside IR35
• Strategic review across paid media, CRM, platforms & lifecycle
• Heavy stakeholder engagement (workshops, interviews, cross-team collaboration)
• Focus on first-order churn, retention & marketing efficiency

• Hybrid working in London
• Circa £400 - £500 per day, outside IR35

Must-haves:
• Previous Head of Performance / Marketing Analytics experience
• Strong consulting background
• Subscription experience + Braze (or similar CRM)
• Comfortable operating in ambiguity and challenging the status quo

*Rates depend on experience and client requirements