Head of Performance

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Title: Head of Performance

Location: Discovery Point, Evans Road, Liverpool, L24 9PB

Salary: DOE

The Role

We are looking for a Head of Performance to join our growing team. You will be a key member of the team working directly with the Senior Leadership Team, taking ownership Performance Marketing activity to support online growth, customer insight, customer retention and rapid global expansion.

Responsibilities

• Responsible for all performance marketing including, but not limited to PPC (Google, Microsoft), SEO, Display, Paid Social, SEO & CRM.

• Act as the central point of contact for the performance marketing strategy and results across the organisation both domestically and internationally.

• Responsible for all reporting around performance, explaining key marketing metrics to stakeholders and comfortable doing deep analysis into the numbers.

• Driving the identification and testing of new areas of opportunity including new channels, targeting, bidding strategies and data usage.

• Develop a high-performance culture in the performance marketing team, developing rhythms and processes that ensure operational rigour and continuous experimentation at pace.

• Understanding, articulating to stakeholders and implementing tools and data to deliver targeted and effective marketing.

• Part with brand, product, analyst and trading teams to develop a core audience strategy, exploring/executing plans that improve acquisition through the use of 1st party data and audience insights.

• Manage our relationships with partners, such as Google and Microsoft, setting our agenda and leveraging joint business plans to full effect.

Accountability

• Budgetary management.

• Achieving outset KPI targets including:
  • Customer recruitment (new & returning)
  • ROI
  • Revenue

Skills

• Experience in managing and growing an in-house performance marketing team in a high volume B2C business

• Experience in delivering performance marketing within international markets

• Beauty enthusiast

• Advanced analytical skills

• Minimum 3 years in similar position.

• Demonstrated history of data-enabled decision making and prioritisation

• Able to drive initiatives through and resolve obstacles/blockers effectively

• Positive in nature, able to both develop and get the best out of those around them

• Strategy and planning, with the ability to demonstrate intelligent and outside the box approaches to previous client needs

• Highly organised, analytical, and comfortable presenting at all levels

• Ability to think both creatively and commercially

About Us

Give Me Cosmetics is an online Hair, Skin and Beauty Brand specialising in the sale of all your skin, hair and body care needs. We launched in 2017 with the aim to flip the beauty industry on its head and represent everyday people.

Our mantra is 'Real People, Real Results', something we ensure is present throughout our marketing and advertising activities.

We pride ourselves on having a low staff turnover, a fantastic working culture with a collaborative approach where your voice and ideas are heard.

Benefits

• Competitive holidays + an extra day for your birthday

• Free office parking

• Flexi Time

• Employee discounts across our Brands

• BUPA Health Insurance upon successful completion of probationary period