Head of Mass Fundraising

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Description

Marie Curie is the UK's leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness they're likely to die from.

We want a different society than the one we live in now. Our mission for the next five years is to close the gap in the number of people missing out on what they need at the end-of-life, through 3 ways:

• Growing and transforming our direct care and support
• Delivering more practical information and support
• Leading in shaping the end-of-life experience

Your role in our mission...

This is your opportunity to lead our Mass giving strategy, in particular Cash Appeals, Regular Giving, Gaming and Legacy and innovation. You will drive lifetime value and net contribution through ever-improving CPA's, strong awareness, engagement and retention strategies. You will work with your team, our creative and media agencies to create an exciting 18 month comms calendar that achieves the multiple objectives of the team and create the best returns for Marie Curie. This will deliver £60mil a year and will look to significantly grow this income stream.

You will use your omni-channel marketing skills to oversee your team leading our cross-organisational Christmas and Great Daffodil Supporter-facing campaigns. Ensuring the campaigns deliver income, cold recruitment and brand awareness, becoming moments the whole organisation engages in.

Finally you will lead the Innovation team for all of Fundraising. You will ensure the innovation team focus on £1million plus income opportunities, whilst also providing teams with some support in them running their own optimisations projects. You will use your marketing skills to ensure the Innovation strategy is insight and data-led and that we can run innovative projects quickly and agilely.

We're looking for someone with significant senior-level leadership experience in a fundraising environment with a successful track record in mass fundraising and marketing. You should be able to demonstrate strong acquisition and retention results throughout your career and experience leading significant campaigns.

This is an ideal career opportunity for an individual with extensive Individual giving or Legacy marketing experience experience looking to either broaden their portfolio or take the next step towards a Director of Fundraising role.

Additional Criteria for Success:

• Senior leadership experience in a fundraising environment with a successful track record in mass fundraising and marketing.
• Experience in managing multiple omni-channel campaigns.
• Experience in managing multi-million pound income and expenditure budgets. The role is currently responsible for c£60 million income and c£12 million in expenditure.
• Strong digital marketing experience
• Proven track record in driving recruitment, retention, net contribution and lifetime value of supporters/donors.
• A portfolio of success in driving direct marketing and direct fundraising campaigns.
• Proven track record in managing large high-performing, teams.

Please see the full job description here

Application & Interview Process

• As part of your online application you will be asked for a CV and covering letter. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.
• Close date for applications: Sunday 14th July 2024
• Interviews: 18th and 19th July 2024

Salary: £70,000 - £75,000 per annum dependent on skills, knowledge and experience

Contract: Permanent

Based: This role is predominantly home-based and can be based anywhere within the UK. You will be expected to travel to our sites across the UK and attend regular London meetings.

Benefits you'll LOVE:

• Flexible working. We're happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care

Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.

We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.

We're happy to accommodate any requests for reasonable adjustments. Please email any requests to recruitment@mariecurie.org.uk