Head of Marketing Operations (m/f/d)

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Your job What you do
As the Head of Marketing Operations, you will own the end-to-end strategy and execution of our marketing operations, driving initiatives that improve efficiency, personalization, and engagement across user touchpoints. Your focus will be on developing scalable solutions that enable personalized user journeys and facilitate seamless, automated cross-channel communication.

• Oversee and optimize cross-channel user journeys - leveraging Segment, Braze, Salesforce, and CMS tools to create consistent and personalized communication across all touchpoints.
• Develop and execute audience management strategies, ensuring user segments are accurately targeted and communication flows are tailored to enhance engagement and retention.
• Collaborate closely with product managers, data analysts, marketing teams, and engineering to implement automated, data-driven workflows that increase operational efficiency and deliver personalized, value-driven user interactions.
• Drive experimentation and A/B testing across communication channels, using data to identify improvements and optimize user engagement.
• Streamline lead management processes, including lead routing and enrichment, optimizing landing pages, lead forms, and automated scoring systems to improve conversion rates.
• Analyze operational performance and user engagement metrics, delivering insights that influence marketing and growth objectives.

Your skills Who you are
With a strong track record of optimising marketing operations and improving user engagement, you are highly skilled in collaborating with cross-functional teams to implement complex, scalable solutions. You have a deep understanding of cross-channel communication, customer segmentation, and marketing automation. You are advanced in marketing tech stacks, bring an analytical mindset and enjoy working with data to drive strategy and decisions.

• 7+ years of experience in marketing operations, with a focus on automation, CRM, and cross-channel communication.
• Proven success in optimizing marketing systems to deliver personalized, scalable user experiences.
• Strong communication and collaboration skills with the ability to influence technical and non-technical stakeholders.
• Experience with marketing automation and CRM tools (e.g., Segment, Braze, Salesforce) and a solid understanding of customer journey mapping.
• A proactive, problem-solving mindset and an enthusiasm for refining processes and driving marketing effectiveness.

Your Team Who you will be working with
Reporting to the VP of Marketing & Growth, you'll work closely with our Marketing Operations team, who are committed to experimenting, innovating, and driving our product mission of enabling people with trusted data.