Head of Marketing - Europe

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Role: Head of Marketing - Europe

Location: Crewe

Heard of us?

We're an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity, and technology solutions. We support our customers with a range of products and services to meet their needs.

Since 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering. With our leading e-mobility solutions, we're committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future.

This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.

Introduction:

Radius is seeking an experience performance marketing professional to join our team, as Head of Marketing - Europe. In this role, you will work closely with the Marketing Director - Telematics, and the Regional Director for Europe, to create and executive an effective marketing strategy across our European territories, delivering quality leads that support our sales colleagues in achieving and exceeded our growth targets.

Radius sees significant growth opportunities in our European markets, for our vehicle tracking, dash-cam and asset tracking products. The Head of Marketing - Europe, will play a critical role in ensuring the execution of successful marketing programmes across the region, spanning inbound, outbound and divisional referral channels. There will also be a focus on ensuring a consistent and high-quality customer experience, through onboarding, and continued use of our products and services.

Key Responsibilities:

Marketing Strategy and Planning

• Develop and execute a comprehensive marketing strategy for Europe, aligned with the overall business objectives and growth targets.
• Identify opportunities to drive lead generation, increase market share, and strengthen the Radius brand across all European territories.
• Collaborate with the Marketing Director - Telematics, and the Regional Director for Europe, to align marketing plans with regional priorities and sales objectives.

Lead Generation and Campaign Execution

• Deliver high-quality leads through multi-channel marketing campaigns, including inbound and outbound activities, as well as divisional referral programs.
• Design and execute region-specific campaigns tailored to the needs of local markets while maintaining alignment with the overall brand strategy.
• Utilise performance data to optimise campaign effectiveness and return on investment (ROI).

Team Leadership and Development

• Build, manage, and inspire a high-performing European marketing team, ensuring each country has adequate resources to support local initiatives.
• Provide ongoing coaching and development opportunities to team members, fostering a culture of excellence and collaboration.

Customer Experience and Retention

• Work with sales and customer support teams to deliver a consistent experience for customers.
• Develop and implement customer retention strategies, ensuring high levels of satisfaction and product adoption.

Cross-Functional Collaboration

• Collaborate with product marketing teams to ensure effective communication of product features, updates, and benefits to the European market.
• Partner with sales and regional leaders to ensure marketing efforts directly support sales pipelines and revenue goals.

Data-Driven Decision-Making

• Monitor and analyse marketing performance metrics, providing regular updates to stakeholders on campaign effectiveness and overall progress.
• Use insights from market and customer data to refine strategies and prioritise initiatives that deliver measurable results.

Brand and Messaging Consistency

• Ensure consistent messaging and brand representation across all European marketing channels and touchpoints.
• Act as a brand ambassador, ensuring alignment with global standards while adapting to local cultural and market nuances.

Market Research and Competitor Analysis

• Stay informed of market trends, customer needs, and competitor activities within the European territories.
• Use insights to identify new opportunities and refine marketing strategies to maintain a competitive edge.

Budget Management

• Oversee the marketing budget for Europe, ensuring resources are allocated effectively and within financial parameters.
• Track and report on budget utilisation, demonstrating accountability and financial stewardship.

If you are seeking a role where you can make a significant impact in a rapidly growing and ambitious organisation, please get in touch!

What can you expect of us?

• A friendly culture that mirrors our proposition to our customers.
• A fast-growing organisation that defines itself as being agile and innovative
• A drive for continuous improvement, which you will be empowered to get behind from day one.
• A commitment to building a working environment that values inclusivity, innovation, agility, and drive. And of course, you will be compensated competitively along with bonus potential and a good range of core benefits

If you're interested but not sure if you have all the criteria listed... have a chat with us. We are open to applications from varied backgrounds.

Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation, or socioeconomic background.

We do not accept speculative agency CVs. Any CV received by Radius will be treated as a gift and not eligible for an agency fee. PSL agencies should only send CVs if authorised to do so by the Talent Team.