Head of Marketing

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Job Title: Head of Marketing

Location: London Bridge, SE1

Term: Full-Time, Permanent

Salary: Competitive + Benefits (Private Medical, Private Dental, Pension, 25 days Annual leave plus bank holidays & Many more)

Richmond Pharmacology are an early phase Clinical Research Organisation (CRO), where we are conducting pioneering early phase healthy participants and patient participant trials. Our experienced and world-renowned team, our central London location and our global reach contribute to making Richmond Pharmacology an exciting and dynamic place to work.

Purpose of the job

The Head of Marketing leads Richmond's marketing and communications capability to strengthen reputation, support commercial growth, and ensure a consistent and credible organisational voice across all channels.

A central accountability of the role is generating a reliable pipeline of potential study participants through targeted marketing activity. The Head of Marketing will work closely with the Participant Recruitment team to ensure Richmond consistently generates sufficient participant leads to meet or exceed recruitment targets for contracted clinical studies.

The role combines is accountable for operational delivery, ensuring that marketing and communications activities are coordinated, data-driven, and aligned with Richmond's commercial priorities.

Main duties and responsibilities

Marketing Strategy and Leadership

• Develop and maintain the organisation's overall marketing strategy aligned with Richmond's commercial and operational priorities.

• Ensure effective implementation of marketing strategy across all channels, campaigns, and initiatives.

• Strengthen Richmond's reputation and market positioning as a leading partner for complex early-phase clinical studies.

• Manage the identification of opportunities to enhance Richmond's brand visibility and reputation within the clinical research sector.

• Accountable for ensuring marketing activities directly support both commercial growth and participant recruitment objectives.

Participant Recruitment Lead Generation

• In partnership with the Marketing Manager - Participant Recruitment, ensure marketing strategies generate a consistent pipeline of qualified participant leads for clinical trials.

• Work with the Participant Recruitment and Patient Engagement teams to understand recruitment needs and forecast participant demand.

• Develop targeted campaigns to attract suitable participants for ongoing and upcoming studies.

• Monitor lead generation performance and optimise marketing channels to ensure recruitment targets can be met reliably.

• Ensure data and analytics to improve participant acquisition efficiency and cost effectiveness.

• Ensure marketing activity supports the organisation's ability to meet contractual participant recruitment commitments.

London Bridge Healthcare Growth

• Develop marketing initiatives that support the growth of London Bridge Healthcare.

• Increase awareness of London Bridge Healthcare services among patients, healthcare partners, and referring organisations.

• Support the generation of new patient demand and referral opportunities.

• Monitor and analyse marketing performance related to London Bridge Healthcare growth.

Communications

• Manage all organisational communications to ensure clarity, consistency, and alignment with Richmond's strategic priorities.

• Review and approve (if accountable) external communications and major marketing outputs.

• Adhere to communication standards and governance across the organisation.

• Ensure messaging reflects Richmond's scientific credibility, reliability, and reputation.

Crisis Communications

• Develop and implement crisis communication strategies.

• In co-ordination with the Commercial Director, manage the organisation's response to reputational issues or operational incidents requiring coordinated communication.

• Work with senior leadership to ensure timely, clear, and responsible messaging during critical situations.

Marketing Insights and Performance

• Generate and analyse marketing and communications insights to inform strategy and improve performance.

• Monitor brand perception, competitor activity, and market positioning.

• Track the performance of participant acquisition campaigns and marketing initiatives.

• Provide evidence-based recommendations to leadership on marketing effectiveness and improvements.

Internal Communications

• Manage the development and delivery of the organisation's internal communications strategy.

• Ensure staff receive clear, timely, and consistent communication about organisational priorities, performance, and strategic initiatives.

• Ensure consistency between internal messaging and external communications.

• Develop communication approaches that support employee engagement, understanding of organisational priorities, and confidence in leadership.

• Provide guidance and support to leaders on effective communication with their teams.

• Coordinate internal communication during organisational change, ensuring staff are well informed and supported.

• Ensure internal communication effectiveness and identify opportunities to improve clarity, transparency, and engagement across the organisation.

Events and External Engagement

• Plan and execute conferences, exhibitions, and corporate events, delegating where required.

• Ensure events strengthen Richmond's reputation and generate meaningful engagement with sponsors, partners, and potential participants.

• Evaluate the impact and ROI of event participation.

Skills and Experience:

• Degree in Marketing, Business, Communications, or a related discipline.

• Professional marketing qualification (e.g. CIM).

• Substantial experience marketing a services-oriented organisation to consumers and businesses

• Proven experience developing and implementing successful marketing strategies.

• Demonstrated experience generating leads through marketing activity and managing customer acquisition pipelines.

• Experience managing integrated marketing campaigns across multiple channels (digital, events, content, and partnerships).

• Experience leading and developing a marketing team.

• Experience managing marketing budgets and demonstrating return on investment.
• Experience overseeing communications activity including brand management and messaging consistency.
• Ability to generate insights from data and translate them into actionable marketing strategies.

Application:

If you are interested in the role, please register your details, including a copy of your CV. Please note, while we try to respond to every candidate, the high volume of applications anticipated may make this impossible and we ask for your patience and understanding.