Head of Marketing

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About the Role

The Head of Marketing will own, evolve and scale the full 360° marketing strategy for 4th & Reckless. This role is responsible for building an integrated marketing engine that drives brand heat and commercial performance in equal measure. From high-impact brand campaigns and cultural collaborations to ecommerce growth strategy, paid media performance and retail activations, you will ensure every touchpoint works cohesively to build desire, traffic and revenue.

As a key member of the Senior Leadership Team, you will work closely with Creative, Design and Product teams to deliver a unified brand expression and commercially effective marketing ecosystem. This is a pivotal opportunity for a modern marketing leader who thrives at the intersection of creativity, culture, data and commerce.

Your Responsibilities

360° Brand & Marketing Strategy
• Develop and own the overarching 360° marketing strategy across brand, digital, retail and ecommerce.
• Define brand positioning, messaging frameworks and seasonal campaign architecture in partnership with Creative and Design.
• Build annual and quarterly marketing plans aligned to revenue targets, product drops and retail priorities.
• Lead integrated campaign planning across owned, earned and paid channels.
• Use cultural insights, customer data and competitive intelligence to shape forward-thinking brand direction.

Digital & Ecommerce Marketing
• Own ecommerce marketing strategy to drive traffic, conversion, AOV and customer lifetime value.
• Oversee performance marketing including paid social, search, display and affiliate channels.
• Lead CRM and retention strategy across email, SMS and loyalty initiatives.
• Partner with Ecommerce to optimise onsite experience, launches and trading moments.
• Ensure digital investment delivers measurable ROI and scalable growth.

Social, Content & Community
• Set the global social vision and content strategy across all platforms.
• Build and nurture an engaged community through innovative storytelling and culturally relevant content.
• Establish tone-of-voice and content standards that elevate the brand across channels.
• Ensure content strategy supports both brand heat and commercial objectives.

Influencer, Partnerships & Events
• Lead influencer and creator strategy across all tiers, driving reach, credibility and conversion.
• Oversee seeding, paid collaborations and long-term ambassador programmes.
• Identify and secure culturally relevant partnerships and collaborations that elevate brand perception.
• Own strategy and execution of brand events, activations and pop-ups to drive buzz and demand.

Leadership & Commercial Ownership
• Build and lead a high-performing, cross-functional marketing team across brand and performance disciplines.
• Foster a culture of accountability, creativity, experimentation and data-led decision making.
• Partner closely with Creative, Ecommerce, Retail and Product to ensure alignment between storytelling and sales.
• Own and manage the full marketing budget, balancing brand investment with performance efficiency.
• Define and track KPIs across brand awareness, engagement, traffic, conversion, revenue and retention.
• Use analytics and customer insights to continuously optimise performance.
• Report to SLT on brand health and commercial marketing effectiveness.

Requirements

Your Talent:
• Significant experience in senior marketing leadership roles within fashion or lifestyle brands.
• Proven experience delivering both brand-building campaigns and measurable ecommerce growth.
• Strong understanding of performance marketing, CRM, digital trading and omnichannel strategy.
• Deep knowledge of social culture, influencer ecosystems and content strategy.
• Commercially astute with experience managing substantial budgets and driving ROI.
• Experienced team leader with the ability to inspire, scale and structure high-performing teams.
• Strong strategic thinker who balances creative ambition with data-driven decision making.
• Confident communicator comfortable influencing at board and senior stakeholder level.
• Thrives in a fast-paced, entrepreneurial and scaling brand environment.

Benefits

• Birthday day off
• 25-day holiday
• Flexible hours
• Vibrant team
• 40% off staff discount
• Team socials
• Competitions
• Hybrid working - 4 days in the Altrincham office