Head of Marketing

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Head of Marketing - Environmental Health & Food Safety Consultancy

Location: Manchester, hybrid
Salary: On request
Job Type: Full-Time, Permanent

Lead and Grow a High-Impact Brand: Strategic, Data-Driven Marketing Leadership Across B2B and B2C.

Are you an experienced marketing leader with a passion for brand growth, B2B & B2C marketing, and making a real-world impact? Join Shield Safety, a leading Environmental Health and Food Safety Consultancy, as our Head of Marketing and lead innovative campaigns that set industry benchmarks.

About Us

Shield Safety has been protecting businesses and consumers for over 20 years. We specialise in Food Safety, Health & Safety management, and hospitality consultancy, serving clients ranging from coffee shops and takeaways to major retail and hotel chains, including Tesco, ASDA, YO! Sushi, Radisson Hotels, and KFC.

We pride ourselves on our 90% customer retention rate and a culture that values training, professional development, and continuous learning. If you are driven to lead impactful marketing initiatives in a fast-growing, innovative company, this is the role for you.

As Head of Marketing, you will:

• Lead multi-channel marketing strategies to drive growth and brand presence across digital, social media, events, campaigns, and AI-powered marketing automation.
• Champion Safe to Trade, the UK's first voluntary hospitality food safety certification scheme, driving awareness and engagement across B2B and B2C audiences.
• Align marketing activities with strategic business goals and optimise ROI.
• Oversee lead generation campaigns, delivering high-quality prospects for the business.
• Manage, mentor, and inspire a growing marketing team, fostering creativity, innovation, and continuous learning.
• Analyse and report on campaign performance, leveraging data-driven insights to enhance results.
• Plan and deliver virtual and in-person events, including conferences, workshops, and client-facing activities.

This role is ideal for a strategic marketer ready to take ownership of a high-impact brand in a dynamic, growth-focused environment.

Key Responsibilities

• Develop and implement integrated marketing strategies across digital, social, content, PR, and events.
• Drive brand awareness, lead generation, and customer engagement for both B2B and B2C markets.
• Collaborate with cross-functional teams to align marketing campaigns with business objectives.
• Stay ahead of trends in AI, automation, and social media algorithms to enhance marketing effectiveness.
• Manage marketing budgets, resources, and at least one direct report.

Requirements

• Proven experience as Head of Marketing, Marketing Director, or senior marketing leader.
• Minimum 10 years of marketing experience, ideally across B2B and B2C sectors.
• Experience in hospitality, food safety, retail, or professional services is preferred.
• Strong track record in multi-channel marketing, brand building, and lead generation.
• Proficiency in marketing automation, AI tools, analytics, and reporting.
• Excellent leadership, strategic thinking, and collaboration skills.
• Commitment to continuous professional development.

Equality, Diversity & Inclusion

We are committed to creating a diverse and inclusive workplace. We welcome applications from all backgrounds and ensure fair, bias-free recruitment processes. We value a mix of perspectives to drive innovation and meet client needs.

Benefits

At Shield Safety, we prioritise our team's wellbeing and flexibility:

• 33 days holiday (including Bank Holidays) + option to buy 5 extra days
• Flexible working options, including remote and flexi-time
• Healthcare plan including dental, eye care, physio, and hospital coverage
• Enhanced pension scheme (5% employer contribution)
• Employee Assistance Programme & Wellbeing App
• Generous maternity and paternity leave
• Tailored CPD and training opportunities
• Bespoke induction plan for new starters
• Regular social events to connect and celebrate

Why Apply

This is your chance to lead marketing for an innovative consultancy, make a meaningful impact on food safety standards, and grow a recognised brand in the hospitality sector. If you are a strategic, data-driven marketing leader with a passion for driving growth and brand impact, we want to hear from you.

How to Apply

We welcome applications through our careers site; however, we ask that all applicants answer the following questions as part of their application. If preferred, CVs and answers can be emailed directly to our Recruitment Manager at [email protected]

Questions:

1: Brand Growth Experience: Please provide one example of a brand you have built, launched, or scaled in a high-growth environment, including your role and measurable outcomes.

2. Multi-Channel Marketing Leadership: Describe a marketing campaign you led that spanned multiple channels (digital, social, events, AI/automation, etc.) and the measurable impact it achieved.

3. Team and Strategic Leadership: Have you managed a marketing team in a fast-growth context? If yes, describe how you developed your team and aligned marketing strategy with business goals.