Head of Marketing

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Head of Marketing

Location: Staffordshire, UK

Salary: £60,000 - £70,000
Benefits: Profit-related bonus scheme Free lunch NEST pension Private healthcare 23 days holiday + statutory Flexible benefits

A growing, values-driven company in the healthcare supplies sector is seeking a strategic Head of Marketing to lead their marketing function, aligning activity closely with sales strategy to drive growth and brand awareness. This is an exciting leadership opportunity to work in a business that supplies medical packaging, consumables and equipment to NHS trusts, pharmacies, hospitals, veterinary practices and laboratories.

The successful candidate will be instrumental in developing and delivering a marketing strategy that builds the brand, supports commercial goals, and uses data-driven insights to maximise performance. This role offers the chance to work at a senior level, leading a small team and shaping the marketing direction for a business that prides itself on exceptional service, sustainable innovation and customer care.

Key responsibilities

• Lead and develop a small team of marketing professionals, providing guidance, coaching and direction.
• Define and implement a strategic marketing plan fully aligned with the company's sales objectives.
• Oversee brand positioning and messaging, ensuring consistent communication across all channels.
• Drive integrated campaigns across digital and offline channels to increase awareness, generate leads and support sales conversions within the NHS, pharmacy, veterinary and laboratory sectors.
• Promote bespoke services, sustainable alternatives and unique propositions that set the business apart in the healthcare supplies market.
• Use analytics to measure campaign performance, derive actionable insights and optimise marketing initiatives.
• Manage the marketing budget effectively to ensure best ROI.
• Work closely with sales, product development and customer service teams to ensure cohesive go-to-market activity.

Requirements

• Significant senior marketing experience, ideally within B2B or healthcare-related sectors.

• A proven track record of developing and executing strategic marketing plans that directly support sales growth.
• Strong digital marketing skills, with expertise in SEO, paid media, email marketing and social channels.
• Highly data-driven, confident using analytics to measure and improve performance.
• Excellent communication and leadership skills, with experience managing teams and cross-functional projects.
• Creative and commercially minded, able to translate insights into impactful campaigns.
• Knowledge of regulatory and sustainability considerations in healthcare is advantageous.

Benefits

• Salary: £60,000 - £70,000
• Profit-related bonus scheme
• Free lunch provided
• NEST pension
• Private healthcare
• Holiday buy options through salary sacrifice
• Flexible benefits tailored to your needs
• Senior leadership role with direct influence on strategy
• Opportunity to work for a values-led, innovative business with strong customer service ethos
• Clear potential for career development as the marketing function grows

The business is a well-established, family-run supplier of medical packaging and consumables, trusted by NHS trusts, pharmacies, hospitals, veterinary practices and laboratories across the UK. They pride themselves on providing high-quality products, hassle-free service, next-day delivery, bespoke solutions, and sustainable alternatives, all backed by an approachable and expert team.

IND25