Head of Marketing

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Job Description

Let your passion for discovery become a career. Explore, discover, share, and inspire at St Pancras Renaissance Hotel

Masterpiece by Design. Dynamic by Nature

The St. Pancras Renaissance Hotel is distinctly iconic and an architectural masterpiece that celebrates both heritage and innovation. Housed in one of London's landmark buildings, it is where modern lifestyle and luxury experiences create new stories built upon those from the past.

Position Summary: As Head of Marketing at St. Pancras Renaissance Hotel you are responsible for the development, production and implementation of all marketing strategies and related projects associated with the property's revenue and marketing objectives. You oversee management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. You will develop incremental marketing opportunities ranging from partnerships, third-party sites to build the reputation of St. Pancras Renaissance Hotel as a luxury destination for Local, London, National and International guests.

Responsibilities: Here's what your journey with us entails

• To guarantee success in this role, the ideal candidate must have an understanding of how to develop and execute strategic marketing plan and delivering hotel activations in different areas; food & beverage outlets, spa, rooms, suites, event spaces.
• The Head of Marketing is responsible for the planning, strategy and execution of all hotel public relations activity as well as social media. Management of the integration of digital, public relations and social media into the existing Sales & Marketing plan and enforcing all standard operating procedures for engagement.
• Be the first point of contact for all reactive PR, marketing, digital enquiries, evaluate the opportunity and respond accordingly.
• Showcasing the hotel to the brand - Marriott calls, platforms and newsletters as best practices and examples.
• Ownership of the Social Media platforms, ensuring consistency in standards, creativity and growth in line with business objectives.
• Running reports such as owners presentations, brand and team presentations. Ability to consistently understand the hotel performances, activities and present to the Executive team, Drivers and Associates.
• Compile a monthly social media report, using Sprinklr analytics to detail campaign successes, and circulate to Director of Sales and Marketing as required.
• Looking after influencers collaborations to increase our Instagram awareness and consistently work on our content strategy.
• Follow all hotel and company processes and procedures.
• Hosting media and brand photoshoots.
• Partner with Human resources to deliver an orientation and associate engagement program in keeping with the brand identify and supports our branded customer experience promise.
• Leads repositioning efforts if required in partnership with Area team, hotel executive team and operations
• Serves as the hotel(s) brand guardian / ambassador, verifying all marketing reflects brand voice. Leads the strategic pull-though of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Runs, reviews, analyses and clearly articulates to stakeholder's and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly.
• Manages internal and external partners/agencies to verify deliverables are executed to support hotel strategy.
• Partners with Digital Field Marketing (DFM) to develop the annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and align with hotel positioning.
• Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews and media investments.
• Monitors and provides recommendations for search engine optimization (SEO) and updates as needed in collaboration with DFM or agency.
• Owns the direct asset development (e.g. photoshoots) to verify up to date content for Sales & Marketing team to pull through to various sites and channel.
• Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for hotel.
• Identifies, develops, negotiates, manages and promotes marketing partnerships that will provide a substantial revenue return for total hotel or supports brand positioning.
• Partners with Public Relations partners/agencies to set overarching strategy for hotel, outlining goals, pitch angles and target segments.
• Manages Public Relations agency, if applicable, or manage PR messaging.
• Build relationships with key local partners to be involved in King's Cross events and integrate the local culture within our hotel.
• Ensure local area Communication opportunities are capitalized and that maximum exposure is received.

Qualifications:

• Minimum of 3 years of experience in a similar role within the hospitality industry, preferably in a luxury hotel environment.
• Excellent creativity and project management skills.
• Exceptional interpersonal and communication skills with the ability to interact effectively at all levels.

What is in it for you:

In addition to receiving a competitive salary and investment in your personal development, you will have access to an array of perks and discounts including:

• 31 days holiday (including Bank Holidays), with increasing entitlement based on length of service.
• Participation in Quarterly Sales Bonus Plan.
• Private Medical Health coverage.
• Pension scheme participation.
• Life Assurance coverage.
• Annual Performance Review pay adjustments.
• Complimentary Gym and spa access.
• Free St Pancras Experience for you and a guest.
• Free meals while at work.
• Dry-cleaning service availability.
• Complimentary enrolment in Perks at Work, granting unlimited deals from various retailers and more.
• 50% discount at any of the St Pancras outlets.
• Marriott Discount Card offering benefits on hotel stays, room upgrades, gift shop purchases, and F&B across 130 countries.
• Travel ticket season loan.
• Cycle to work scheme.
• Employee Assistance Programme access.
• Comprehensive Training and Development programme participation.
• Awards and recognition celebrations, among many other benefit

Join Our Team: Ready to be part of a dynamic team dedicated to shaping the future of luxury hospitality? If you thrive in a fast-paced environment and are passionate about making a difference, we want to hear from you.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About the Team

At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting. Our guests come to discover and uncover the unexpected, to dive into a new culture, or simply to make the most of a free evening. They see business travel as an adventure because they see all travel as an adventure. Where others may settle for the usual, our guests see a chance to bring home a great story. And so do we. We're looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests. If this sounds like you, we invite you to discover career opportunities with Renaissance Hotels. In joining Renaissance Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.