Head of Marketing

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Description

Head of Marketing

Company: VML

Location: Sea Containers, London

VML Health is the first global healthcare agency group focused on clients that research and develop breakthrough therapies.

The Digital Solutions division (vmlyr-digitalsolutions.com which will soon merge into vml.com) is dedicated to providing innovative, enterprise-grade software-as-a-service (SaaS) platforms facilitating Key Opinion Leader (KOL) engagement, analytics and insights for medical affairs, field medicine and commercial teams in the pharmaceutical and life sciences sector.

Our platforms enable teams to collect, manage, analyse, and report on their data, to be more successful with their emerging therapies; more competitive in the marketplace and of course to further human health. To do this, we maintain a relentless focus on innovation including machine learning and AI, and on user experience, to ensure our clients are more effective with their time, people, data and resources.

The role

In this newly created role as Head of Marketing, you'll play a pivotal role in shaping strategic initiatives and executing impactful campaigns that enhance our market presence and drive business growth.

This is a fantastic opportunity for someone looking to take a next step in building and driving a strategic marketing function within the life science industry.

If you thrive in a fast-paced environment and have a passion for leading teams and creating innovative marketing strategies within a health-tech environment, we'd love to hear from you!

Key Responsibilities:

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy aligned with our company's goals.
• Lead our marketing team in promoting our digital solutions, focusing on KOL mapping and identification services.

Team Management:

• Build, mentor, and lead a high-performing marketing team.
• Foster a creative work environment that encourages team members to excel.

Campaign Development:

• Oversee the planning and execution of marketing campaigns across various channels.
• Collaborate with internal stakeholders to create compelling content that resonates with our target audience.

Brand Positioning:

• Drive initiatives to enhance brand awareness and positioning.
• Ensure consistent messaging and branding across all communication channels.

Market Analysis:

• Stay abreast of industry trends, competitor activities, and emerging opportunities.
• Utilise market insights to inform marketing strategies and identify areas for business expansion.

Performance Analytics:

• Establish KPIs for marketing initiatives and regularly analyse campaign effectiveness.
• Use data-driven insights to optimise marketing strategies and improve overall performance.

Qualifications:

• Bachelor's degree in marketing, Business, or a related field.
• Proven experience (8+ years) in a senior marketing role within the life science industry, focusing on digital solutions (product management).
• Expertise in KOL mapping, identification and engagement services is highly desirable.
• Strong analytical skills and the ability to use data-driven insights to inform decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

What's in it for You?

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family-friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at [email protected] to request an alternate accommodation or adjustments. Please note that only requests for an employment application accommodation will be returned.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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