Head of Growth Marketing

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Rystad Energy is a leading global independent research and energy intelligence company dedicated to helping clients navigate the future of energy. By providing high-quality data and thought leadership, our international team empowers businesses, governments and organizations to make well-informed decisions.

Our extensive portfolio of products and solutions covers all aspects of global energy fundamentals, spanning every corner of the oil and gas industry, renewables, clean technologies, supply chain and power markets. Headquartered in Oslo, Norway, with an expansive global network, our data, analysis, advisory and education services provide clients a competitive edge in the market. For more information, visit www.rystadenergy.com.

Mandate: Overall Marketing lead accountable for generating demand and leads with data driven strategies and a focus on experimentation.

The role will report directly to the Marketing Director and to succeed will require close collaboration with all Marketing heads as well as the wider Sales & Marketing leadership.

Some of the objectives include:

• Drive-up lead quality to optimize our lead to opportunity conversion rate
• Identify and tap into new growth opportunities by optimizing existing and/or leveraging new marketing channels
• Strengthen our marketing data analytics framework to assess campaign performance, optimize strategies, and make informed decisions to lower lead acquisition costs and boost engagement
• Develop efficiency metrics and report on acquisition and revenue metrics
• Advise and lead our Social Media strategy across all channels
• Build a scalable acquisition marketing function by optimizing our inbound marketing efforts and conversion rates
• Act as the product owner of the website
• Oversee all paid acquisition efforts and managing budgets
• Collaborate with the content team for inbound traffic optimization

Qualifications

• +10 years of Marketing experience across Digital marketing and Social Media, especially inbound strategy, experimentation and A/B testing, SEO, PPC, website optimization and management
• Experience across B2B and B2C digital campaigns a plus
• Experience of agency relationship management a plus
• Strong analytical and presentation skills required

• Leadership experience minimum 2 years with the ability to inspire and motivate a team

• Willingness to both lead a team and execute campaigns

• Growth mindset, creative thinker with a passion for innovative marketing solutions

• Exceptional analytical skills with the ability to derive actionable insights from data

• Agile and adaptable, thriving in a fast-paced and evolving environment

• Excellent collaborative skills to work effectively across departments

Why Rystad Energy

• A globally recognized company within the energy sector, known for its high levels of competence and independence.
• A diverse, dynamic, and highly skilled international working environment fostering professional growth.
• Competitive compensation and benefits package.

• Development opportunities and potential international relocation.
• Being part of a quickly expanding global business, contributing to the energy transition on a significant scale.