Head of Employer Marketing

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Job Title: Head of Employer Marketing

Contract Type: Permanent

Location: Edinburgh/London/Alderley Park

Working style: Hybrid 50% home/office based

Are you a marketing leader with a passion for B2B2C marketing and a good understanding of the UK workplace pensions market? Join Royal London to enhance our presence in the employer market and improve engagement with employers and employees. Help workplace pension members strengthen their financial resilience.

About the Role

As the Head of Employer Marketing, you will:

• Define, develop, and deliver the marketing strategy to achieve Royal London's employer acquisition and scheme retention objectives in the UK workplace market.
• Lead UK Marketing's contribution to trading activity in the UK employer market, collaborating with Brand & Marketing (B&M) colleagues, UK Customer Lifestage Directors (CLDs), Proposition teams, and the Distribution Leadership Team.
• Provide marketing direction into the UK business, using data to demonstrate and articulate the effectiveness of B&M's contribution to the business plan.
• Lead UK Marketing's input as part of the UK Bid Team's response to new workplace scheme bid and pitch opportunities.
• Maintain deep audience knowledge to bring insights around employer engagement opportunities into Royal London and ensure the audience view is embedded in all marketing activity.
• Shape and deliver the employer/employee communications proposition using data and insights to deliver ongoing, personalised engagement.
• Lead and develop a team of marketing professionals, acting as an advocate and champion of marketing within the UK business.

About You

We are looking for someone with:

• Significant experience leading the development and delivery of marketing plans across different audiences (including B2B).
• Advanced understanding of marketing communication tools and techniques.
• Excellent project management skills.
• Experience working in and understanding the financial services industry and the legislative and regulatory framework.
• Significant experience of marketing planning and development.
• Excellent knowledge of Royal London products/propositions.
• Collaborative with excellent stakeholder management.
• Analytical and highly numerate.
• Ability to influence a wide range of stakeholders, internally and externally.
• Significant experience providing functional and leadership input to change programmes and embedding change within the area

About Royal London

We're the UK's largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, and up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits

Inclusion, diversity and belonging

We're an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background.