Head of eCommerce
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Are you ready to lead a digital transformation and drive exceptional growth in the world of eCommerce? We are seeking a visionary Head of eCommerce to join our team in Bardon, Leicestershire. If you have a passion for digital innovation and a track record of delivering outstanding results, we want to hear from you!
About the Role
As the Head of eCommerce, you will be at the forefront of our digital strategy, responsible for driving sales and margin growth across our ecommerce platforms. You will lead a talented team of 3-5 individuals, manage budgets, and collaborate with cross-functional teams to optimise website performance and deliver exceptional customer experience.
What You'll Do
- Drive Sales and Revenue Growth: Create and execute innovative marketing campaigns and promotions to boost online sales. Develop strategies for customer acquisition and retention.
- Lead and Inspire: Build and nurture a high-performing eCommerce team, fostering a culture of innovation and continuous improvement.
- Strategic Planning: Develop a data-driven digital strategy to increase traffic, conversion rates, and customer lifetime value.
- Website Optimisation: Enhance website functionality to meet and exceed sales targets. Work closely with web development teams to implement necessary improvements.
- Performance Marketing: Oversee online campaigns (PPC, SEO, social media) and manage relationships with traffic agencies to achieve goals.
- Merchandising Excellence: Optimise product pages, catalogue structure, and customer journeys to provide a top-notch digital merchandising experience.
- Pricing and Promotions: Develop and execute pricing strategies that drive sales while maintaining profitability.
- Data-Driven Decisions: Utilize analytics tools (e.g., Google Analytics, Bloomreach) to monitor and analyze sales data, informing strategic initiatives.
- Stakeholder Collaboration: Work with internal stakeholders to align business activities and achieve objectives.
- Budget Management: Manage quarterly budgets and forecasts, ensuring cost-effective spending and a strong return on investment.
- Customer-Centric Approach: Champion a seamless and satisfying online shopping journey at every touchpoint.
- Innovate: Stay ahead of emerging technologies and trends to continually enhance website functionality and user experience.
What We're Looking For
- Proven experience leading an eCommerce team in a business with a £10M annual turnover.
- Strong track record of delivering digital growth.
- Deep understanding of the UK market and multichannel retail.
- Expertise in digital marketing channels (SEO, PPC, social media, email, etc.).
- Excellent project management and analytical skills.
- Ability to build and inspire high-performing teams.
Key Performance Indicators
- Achieving sales and margin targets.
- Year-on-year growth in website traffic, conversion rates, and customer lifetime value.
- Successful implementation of digital marketing campaigns.
- Positive return on investment on marketing investments.
- High levels of team engagement and performance.
If you are passionate about eCommerce and ready to make a significant impact, apply now to join our innovative team and help us shape the future of online sales opportunities!
We offer competitive salaries, full training and development for your role, as well as a wide range of benefits.
Some of these include:
- 33 days annual holiday inclusive of bank holidays (rising 1 day per year after 3 years to a maximum of 38 days)
- Comprehensive sick pay scheme
- Pension Scheme and Life Assurance
- Exclusive employee discounts, savings and competitions
- Bike to work scheme
- Free Parking
- Employee Assistance programme
- Bonus scheme
- Car allowance (£6,300 per annum)
- Private medical cover