Head of Digital Marketing

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Head of Digital Marketing

Location: Manchester, Liverpool, Leeds, Bolton, Southport, Newcastle, Reading, Birmingham, Northampton, and Cambridge

Hybrid working available - with the flexibility to work from home and collaborate in-office when needed. We believe we offer our colleagues the best hybrid and flexible working practices, balancing working from home with time collaborating and socialising with colleagues in our modern offices.

Lead digital transformation that makes a real difference.

Are you a strategic digital leader with a passion for driving transformation and performance? We are seeking a commercially minded Head of Digital Marketing to spearhead our digital strategy and lead the next phase of growth at Fletchers Solicitors.

This senior leadership role sits at the heart of our Marketing, Business Development & Communications function, where you will play a pivotal role in shaping the firm's digital future. Leading a talented in-house team and managing trusted external partners, you will deliver impactful, integrated campaigns that build our profile, drive client conversion, and strengthen our position as a market leader in specialist legal services.

Working closely with colleagues across brand, campaigns, PR, BD, and content, you will not only set the direction for digital performance but also contribute to team culture, collaboration, and development. This is a unique opportunity to make a meaningful impact-both on our digital transformation journey and in supporting people rebuilding their lives after serious injury.

We offer a supportive, high-performing culture, flexible hybrid working, and the chance to lead meaningful digital projects that make a real difference to people rebuilding their lives after serious injury.

In return Fletchers offers:

• 35 hours working week
• Bonus scheme (subject to targets being met)
• 35 days holiday a year including bank holidays and Christmas Closure, you also have an option to purchase up to 3 extra days' holiday per year, until you long service award the 3 days after your 5th, 7th, and 9th full year of employment
• Pension scheme with tax-efficient salary sacrifice option
• Life Assurance Policy
• Medicash policy to cover some dental, optical and other medical expenses
• Company sick pay
• Enhanced Maternity, Paternity and IVF schemes
• Flexible, agile working environment with a positive work-life balance
• Varied calendar of funded company social events (check out Fletchers Group on LinkedIn)
• Monthly voucher awardsfor winning nominees
• A genuinely supportive and friendly culture
• Ongoing training and professional development opportunities

Main Responsibilities:

Digital Strategy & Ownership

• Lead the development and execution of a data-led digital marketing strategy across all digital channels.
• Own and evolve the roadmap for digital performance, acquisition and conversion across B2C and referral-driven markets.
• Ensure all digital activity aligns with brand, business development and marketing goals.

Website Leadership

• Oversee development and ongoing optimisation of all relevant websites.
• Ensure SEO best practices, CRO, accessibility and content effectiveness are embedded into all web activity.
• Lead on key projects such as website redevelopment, platform migration, or UX improvements.

Performance & Paid Media

• Manage the strategy and performance of PPC, paid social, display and retargeting campaigns (in-house and via agency).
• Drive acquisition through cost-efficient and compliant digital advertising aligned to audience intent and legal sector regulations.

Data, Insight & Analytics

• Own end-to-end reporting across digital channels, including Google Analytics, paid campaign dashboards, and web performance metrics.
• Translate data into actionable insights and recommendations to inform marketing and business decisions.
• Establish clear KPIs for digital campaigns, website performance, and lead generation.

Team & Partner Management

• Lead, mentor and grow the internal digital team (e.g. website manager, digital executive).
• Manage digital agency partners and third-party tools, holding them to account for performance and delivery.
• Collaborate closely with marketing managers, brand, BD and PR to deliver integrated campaigns and consistent messaging across digital touchpoints.

Team Leadership & Culture

This role sits on the leadership team for Marketing, Business Development & Communications, with collective responsibility for:

• Driving strategic alignment across functional areas (brand, digital, PR, campaigns, BD)
• Supporting the performance, development, and wellbeing of the wider team
• Building a joined-up, collaborative and insight-led culture
• Representing the team at cross-business meetings and with senior stakeholders

Essential Skills and Experience:

• Proven track record in a senior digital marketing role, ideally within a B2C or professional services environment.
• Strong experience across digital acquisition (PPC, SEO), website management and analytics.
• Experience leading or managing high-converting websites and digital campaigns.
• Strategic thinker with strong commercial acumen and a deep understanding of digital performance metrics.
• Ability to work cross-functionally and influence senior stakeholders with confidence.

Desirable Skills and Experience:

• Experience in legal, healthcare or other regulated industries.
• Familiarity with legal marketing rules (e.g. SRA, advertising compliance).
• Experience working with HubSpot, GA4, WordPress, or similar platforms.
• Experience supporting brand visibility and referral strategies through digital channels.

We reserve the right to close this role before the date specified depending on the calibre and volume of candidates.

About Fletchers Group

Fletchers is a fast-growing, dynamic law firm specialising in personal injury and clinical negligence law, with outstanding rankings in both The Legal 500 and Chambers & Partners. Following several strategic acquisitions, we've evolved into the Fletchers Group, with ambitious plans for continued growth and innovation.

We aspire to be the best place to work in the legal sector.

Our workplace culture is inclusive, informal, and supportive, with a strong focus on colleague wellbeing and happiness. We are proud to offer some of the best hybrid and flexible working arrangements in the industry - because we understand that balance drives performance.

At Fletchers, we also value connection and collaboration. We create exciting opportunities for teams to come together and thrive. Whether you're starting your career or aiming for leadership, you'll find a clear path to progress and development here - from apprenticeships and professional qualifications to senior roles and Partnership.

We seek out a broad range of challenging, high-quality legal work, enabling our people to build meaningful and progressive careers. And we don't just talk about development - we invest in it, with a significant proportion of our colleagues working towards relevant qualifications at any given time.

We reward those who help build our success and live our values. Our benefits package is designed to grow with you, offering real opportunities to share in our long-term strength. Our base pay and bonus structure is built to recognise and reward high performance.

Join us and be part of a law firm that's not only growing, but redefining what it means to work in legal services.

Fletchers Group is an inclusive employer with a diverse workforce: we welcome applications from any and all backgrounds. We're committed to providing a culture and environment where everyone can thrive, understanding and celebrating that no colleague is the same. We're proud of our work on the Disability Confident scheme, and we are signing up to other diversity standards to reflect our ethos.