Product Marketing Manager

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Are you eager to spearhead growth within a dynamic tech company? Do you possess the drive to innovate and the passion to make a difference? If so, seize the opportunity to join Coople as a Product Marketing Manager focused on taking our digital staffing platform to new heights.

The role:

Coople is continuing to evolve and scale our technology offering, and we're looking for a Product Marketing Manager to help shape and communicate the value of our platform to the world. You'll play a key role in bringing product initiatives to market, creating compelling messaging, and supporting cross-functional teams with the insights and tools they need to succeed.

This is a highly collaborative role, sitting at the intersection of Product, Engineering, Marketing, and Sales. You'll help ensure that what we build connects with what the market needs-and that our story is clearly told at every stage of the customer journey.

Specific responsibilities include:

• Help define and deliver product positioning and messaging that clearly communicates the value of Coople's platform to customers and users.
• Collaborate closely with Product, Marketing, and Customer Success to develop personas and Ideal Customer Profiles (ICPs) that inform marketing and go-to-market strategies.
• Conduct customer interviews, win/loss analysis, and usage data reviews to understand user needs and inform positioning and product decisions.
• Support go-to-market plans for product launches and feature rollouts, coordinating messaging and execution across teams.
• Carry out competitive research to help differentiate Coople and stay ahead of industry trends.
• Partner with Sales and Marketing to create enablement tools, messaging frameworks, and collateral that support commercial success.
• Help monitor and report on product marketing KPIs such as adoption, engagement, and campaign effectiveness.

What we'll expect from you:

We are looking for a candidate with at least 5 years' experience in product marketing, particularly in environments where digital interfaces play a central role in driving user engagement. The ideal candidate will have specific skills and knowledge in the following areas:

• 2-4 years' experience in product marketing, preferably in a SaaS or tech business.
• A track record of translating product features into compelling customer benefits across various formats (e.g., messaging guides, landing pages, one-pagers).
• Strong collaboration skills and experience working cross-functionally with product, sales, and marketing teams.
• Comfortable conducting basic customer and market research, and using data to inform messaging or content.
• Excellent written and verbal communication skills in English, as well as German or French
• Bachelor's degree required.

Why join Coople:

Coople is redefining flexible staffing. With over 1 million registered workers and 30,000 clients across the UK and Switzerland, our platform helps companies connect with talent in smarter, faster ways. As we expand our digital offering, you'll help shape how the world sees and understands our product.

We offer:

• A collaborative, international team working across multiple countries
• Hybrid working (remote flexibility with in-person collaboration in our Old Street office)
• On-the-job training, regular social events, and complimentary lunches
• A mission-driven, fast-moving environment where your work will have real impact

By sending us your application you acknowledge and agree to Coople using your personal data for recruitment purposes. We are storing this data in our Applicant Tracking System, which is fully compliant with EU data protection laws. If you are unsuccessful in your application, we may keep your details on file so that we can tell you about other suitable vacancies which may be of interest to you when they arise in the future. If you would rather, we did not keep your details on file, please contact us.