Head of Customer & CLCM Analytics

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Job description

Introduction

As the Head of CLCM Customer Analytics, you'll have responsibility for the analytics strategy for our Customer Lifecycle Management (CLCM) SI, oversee a team of top-tier analysts, and deliver actionable insights that fuel key strategies across Commercial and Global Services.

You will act as the go-to specialist on all things customer behaviour, marketing performance, and data strategy.

Your insights will influence everything from targeted campaigns to long-term business strategies, making you a pivotal part of the company's success.

What you will be doing

• Drive the analytics strategy for Global Analytics to deliver CLCM SI, focusing on customer data strategy measurements best practices, and data-driven value opportunities within our customer bases
• Business partner with GMS CLCM & MARTECH, to leverage customer data and analytics to deliver commercial opportunities
• Lead and motivate an analytics team, supporting their growth and development, ensuring workloads are prioritised and focused on delivering business impact
• Drive the quality and timeliness of output, providing analysis that is impactful, actionable and identifies risks and opportunities to the commercial plan
• Analyse targeted marketing performance and offer actionable insights to business and technical stakeholders for continuous improvement
• Understand risks and opportunities within our customer base building a customer strategy to grow value safely and responsibly
• Influence marketing, commercial insight and analytics teams to take a holistic view of the problem. Leveraging our data to provide solutions
• Monitor business performance, seeking out underlying trends from data, investigating and feeding insight's back to the GMS, operations and commercial teams

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will

• Have superb communication and influencing skills, with excellent numerical and analytical skills
• Have experience of using data ad analytics to transform direct marketing strategies to be customer and data led
• Be able to implement and use CEP and understanding of Martech landscape with the ability to operate confidently and with impact at Director/Exec level
• Have the ability to turn business problems into actionable insight and create meaningful presentations for stakeholders and commercial audiences

What we offer

Our roles offer more than just a job, you'll become part of the William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer -

• Financial: Rewarding salary and bonus schemes.
• Hybrid working :Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Holiday entitlement: You'll be entitled to 25 days holiday, plus 8 bank holidays and an extra day for your birthday.
• Perks and discounts: Discounts at a range of high-street retailers.
• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare options.
• Pension package and life assurance: Safeguarding your financial future and offering peace of mind

More about evoke

We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke.

At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!