Head of CRM Campaign Management- 12m FTC

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Job description

Introduction

We are seeking an experienced and dynamic Head of CRM Campaign Management to oversee our customer engagement strategy.

In this pivotal role, you will be responsible for driving the planning, execution, and optimization of CRM campaigns that enhance customer loyalty and maximize business impact.

You'll work closely with cross-functional teams to develop data-driven campaigns, ensuring personalized and seamless customer journeys across all touchpoints.

What you will be doing

• Collaborating with commercial teams to ensure that their briefs are understood, prioritised, and efficiently planned for the potential return
• Supporting the development of strategic approaches to answer commercial briefs, presenting to senior level colleagues to gain buy in
• Delivering and executing personalised marketing to engage, retain and win back customers, ensuring they stay with us longer, play with us more and recommend us
• Enhancing our targeting and creative technology to deliver a top tier customer customer experience across all channels
• Reporting on campaigns findings and taking action to course correct as needed to achieve our strategic goals
• Initiating and refining processes to ensure accurate customer communications, while collaborating with our Safer Gambling team
• Developing effective working relationships with stakeholders, ensuring that resource is deployed to meet their needs.
• Working closely with our Head of CRM Strategy, deliver journeys & communications that add value to our customers

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will

• Manage a range of media channels and CRM programmes that provide a best in class customer experience driving improved commercial performance.
• Work in dynamic matrix environments with an ability to engage senior stakeholders effectively
• Technical knowledge of databases, HTML, JAVA & Adobe Campaign/ESPs
• Translate requirements into data, creative and activity briefs, ensuring clear communication between teams

What we offer

Our roles offer more than just a job, you'll become part of the William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer -

• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts: Discounts at a range of high-street retailers
• Financial: Rewarding Salary, pension, and bonus schemes.
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative
• Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind

More about evoke

We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke.

At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!