Head of Commercial Enablement
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Join the fastest growing and most innovative Edtech company in the world!
The National College (TNC) is a market-leading provider of professional development and software tools, backed by Private Equity and with a strong vision for growth. We support over 45,000 schools worldwide to ensure compliance and drive-up standards. Our cutting-edge platform has revolutionised online training and now boasts the world's largest professional development library for educators
The Sales Enablement Partner will be an integral member of the commercial team responsible for driving successful enablement strategies using our investment in best-in-class enablement technology. Reporting to the CRO with dotted lines to commercial Directors, this is an exciting opportunity to empower our Sales and Customer Success teams with the tools, resources, and knowledge they need to succeed. This person will collaborate across teams (Sales, Customer Success, Product, Marketing, Operations, and leadership) to drive results, enhance productivity, and contribute to the overall success of the sales organization.
Requirements
- Master the Ed Tech industry, along with TNC's products, key value propositions to develop precise and impactful sales enablement materials and training programs.
- Understand TNC's sales process inside and out (including shadowing Sales People) to gain the context necessary to make your materials and training relevant.
- Design and implement onboarding and ongoing sales enablement programs and projects, including but not limited to skills and process training.
- Create educational materials, resources, and tools to support ongoing learning and development.
- Spearhead the standardization and delivery of compelling product decks, demos, and call scripts, ensuring consistency in messaging, while collaborating on the design and building process to enhance the overall effectiveness.
- Design and develop hands-on application exercises to be conducted during training sessions, fostering active participation and ensuring a robust comprehension of the training content by the Sales team.
- Transform product releases into relevant, actionable, and usable training materials for the sales team.
- Utilise a data-driven approach to measure and analyse the efficacy of training programs and pinpoint opportunities for enhancement. Identify and report on the effectiveness of learning initiatives and materials for the team. Partner with go-to-market leadership to refine these programs and ensure they are successful through scale.
- Implement and reinforce sales process training methodologies, ensuring continuous learning and skill development throughout the sales team.
- Collaborate with cross-functional teams on enablement priorities, including Product, Marketing, People and others.
- Tailor training to meet different motivations and learning styles of individual team members.
- Manage and maintain internal sales knowledge base using an enablement product to manage and guide the process.
- Provide thought leadership and stay updated on Saas Ed Tech industry best practices and incorporate relevant content into training programs.
- Put in place matching HubSpot tracking mechanisms and reporting to link activity to performance and generate effectiveness ratios
- Put in place and manage day to day reporting of activity and pipeline building activities
- Foster a collaborative environment by encouraging open communication and feedback
Skills & Qualifications:
- 2-3+ years of proven success in a high-performance sales enablement or training capacity preferably in SaaS, multi-subscription Tech Education environment.
- 12+ months as a sales team lead
- Product marketing experience a bonus with good understanding of how to articulate benefits and create strong internal marketing materials that help drive engagement with enablement across the team
- Comfortable collaborating with senior sales leaders' and being held accountable to executing the strategy
- Bachelor's or Master's degree in a field such as Business Administration, Sales, Marketing, or demonstrate equivalent and relevant work experience.
- Dynamic communicator skilled at engaging reps proactively and driving change
Education market knowledge is less important than understanding the full commercial motion in a SaaS business, especially how we demonstrate the value of our value proposition.
- Understanding a variety of best practice sales process training frameworks like MEDDIC, Sandler, Challenger method, SPIN, Miller Heiman Strategic Selling frameworks is also beneficial
- Strong critical thinking skills to identify inefficiencies and create improvements (A strong point of view on enablement techniques and best-practices, using tools like uHubs and other training platforms, as well as your preferred Sales Job Aids & frameworks).
- Intellectually curious self-starter comfortable with identifying new and innovative training methods.
Benefits
- Hybrid working, with regular collaboration days in our Sheffield HQ
- Opportunity to work at an established but rapidly growing EdTech scaleup who values
- NEST Pensions scheme
- Buy & Sell Holiday scheme offering an opportunity to boost holiday allowance to up to 38 days annually (+Bank Holidays)
- Access to company Life Assurance scheme
- SmartHealth - access to 24/7 virtual GP, mental health & wellbeing support, financial advice and more
- Enhanced Family Friendly benefits