Head of Campaigns/ Campaigns Director (dependent upon experience) - Sourcebooks
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An exciting opportunity for a strategic leader to join the dynamic Sourcebooks UK team.
We are seeking a positive, highly organised self-starter with proven senior level campaigns experience within publishing as well as experience leading a team.
Heading up the Sourcebooks UK Campaigns team, you will be creating and driving the strategy for ensuring this exciting and growing list connects with its audiences across a range of genres. An excellent manager with a proven track record of leading a team and developing standalone as well as wider brand campaigns, you will thrive on working in a busy team publishing across a wide range of genres. You will have excellent communication skills and prioritise both internal and external relationships ensuring all key stakeholders across this international business are kept abreast of developments and plans at all times.
The ideal candidate will have proven experience leading high level brand campaigns and will bring creativity and excellent consumer insight to the role. You will work closely with the Group Marketing and Communications Director and colleagues across the divisions both in the UK and US to drive sales, build awareness for the Sourcebooks UK list, and connect authors with their audiences.
Your main responsibilities will include:
- Reporting to the Group Marketing and Communications Director, you will lead the Sourcebooks UK Campaign team and line manage a Marketing Manager and Digital Marketing Executive
- Create and oversee the delivery of the UK campaign strategy for Sourcebooks UK
- Create and oversee or personally implement brand strategies for some of the biggest names on the list
- Create and deliver the publicity strategy for the entire list
- Direct and manage freelancers working on campaigns across the list
- Oversee delivery of effective social media and digital marketing strategy
- Oversee the planning and creation all consumer and trade marketing activity across the list
- Create and deliver regular presentations to key internal stakeholders across the business and externally where appropriate
- Deliver high profile publicity campaigns on lead titles
- Evaluate and report to the business on campaign activity
- Liaise closely with our US counterparts
- Constantly be looking for ways to work more efficiently and effectively, identifying the need for and implementing new systems and processes where appropriate
- Manage the marketing budget including reviews and reforecasting
- Work closely with your colleagues across the wider DK Marketing and Communications team exploring and creating opportunities for collaboration
Please submit your most recent CV and cover letter by 22 September 2025.
We have a range of benefits to reflect our commitment to our people, some of which are:
- 25 days paid holiday entitlement in year one, plus bank holidays
- Generous pension scheme
- Volunteering policy and charity matching
- Employee assistance programme
- 60% discount on company books
- Cycle to work scheme and discounted gym membership
- Flex Fridays (1pm Finish*)
- Shopping discounts
- Up to 30 days remote working from abroad
And we plant a tree for every new employee to our business.
DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.
DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.
DK supports flexible working and has introduced a new 'smart-working' policy with a hybrid approach of working weekly from home and in DK's office. Please note that this role will require 3 days a week in the office minimum.
The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org
*Subject to certain criteria being met.
About our Company:
We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books.
We are the world's leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting-edge design and stunning visual books for the whole family. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more on dk.com.
Company: Dorling Kindersley Limited | Job ID: 282662