Head of Brand and Creative

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Job description

If you have a passion for everything brand related and are a natural mentor who loves to empower those around them, then this could be your perfect role! evoke are looking for their next Global Head of Brand & Creative for William Hill to work alongside the Heads for Brand for 888 and Mr Green. Your role is not just about advertising, but about ensuring all colleagues know the brand inside out and use this knowledge to create top experiences for our customers.

If you're looking for an opportunity within a globally recognised brand then we want to hear from you!

What you'll be doing

• Define brand proposition, using customer insight and market analysis to create clearly defined territories
• Develop the purpose for William Hill, articulating why it exists and what customers can expect
• Develop the brand in line with overall goals, ensuring it's best positioned to capitalise on the commercial opportunity within each territory
• Ensure clear space for the brand within the portfolio to ensure targeting of the right customers with the right brands
• Create brand guardrails and personalities; a set of guiding principles that ensure all colleagues know how to bring the brand to life
• Working alongside Research and Insight, develop and own measures of success using a range of metrics (including brand tracking, images statements and consideration) to continually monitor brand health and the success
• Collaborate with country MDs, Heads of Product and leads within the Product space to influence roadmaps to ensure all plans, product and promotion iterations reflect the brand proposition and purpose
• Work with Creative to develop brand tone of voice

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will have:

• Leadership experience with the ability to influence and communicate complex concepts in simple terms
• Have exceptional relationship building skills on all levels with a can-do attitude
• Significant experience in a dedicated brand role with the ability to work strategically as well as tactically
• Be commercially minded and able to rationalise brand endeavours in the context of business objectives

What we offer

Our roles offer more than just a job, you'll become part of our 888 William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:

• Financial: Competitive salary and bonus schemes
• Hybrid working :Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Holiday entitlement: You'll be entitled to 25 days holiday, plus 8 bank holidays and an extra day for your birthday
• Perks and discounts: Discounts at a range of high-street retailers
• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare options
• Pension package and life assurance: Safeguarding your financial future and offering peace of mind

evoke in Leeds

Right in the middle of the creative heart of the UK sit both of our Leeds offices. Leeds itself is a buzzy, busy place to work and live. A hub for tech, digital and gaming companies - there's also five universities right on our doorstep. And away from work, we're in the heart of the Yorkshire Dales and of course have got a competitive sports scene with Leeds United and Yorkshire Cricket and Rugby just up the road in Headingly.

evoke in London

We couldn't be closer to the action in our London office. A 2-minute walk from Tottenham Court Road station, and round the corner from Soho and Oxford Street means you'll never be short of anywhere to go for a lunchtime stroll or a post-work drink. There's plenty of green space too with Regent's Park and Hyde Park not far away. Working in our London office you'll also benefit from a heavily discounted Zone 1 - 6 travel card, so you'll be whizzing around London in no time.

More about evoke

We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke.

At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!