Head of Brand

Head of Brand

Location: Wimbledon, UK.

Salary: Competitive

Contract: 12 month fixed-term contract

We have a fantastic opportunity for a Head of Brand to join our Strategy & Corporate Development team. The Head of Brand is a senior brand leader accountable for defining, building, governing and activating the company's brand at an enterprise level.

This role owns the brand strategy, evolution, positioning and identity system, ensuring the brand is distinctive, coherent and consistently expressed across all markets, channels and touchpoints. It is responsible for translating business strategy, purpose and culture into a clear brand framework that drives commercial value, employee alignment and long-term brand equity.

Key Responsibilities:

• Responsible of defining and delivering the global brand and campaigning strategy, ensuring it supports business objectives, growth ambitions and long-term reputation.
• Owns the organisation's brand architecture, positioning, narrative and tone of voice, ensuring consistency and quality across all markets and channels.
• Provides support to Brand and Comms Director in managing for corporate reputation.
• Responsible for budget ownership and investment decisions, ensuring spend delivers clear impact and value.
• Accountable for building, leading and developing a high-performing Brand team, setting clear expectations and creating a culture of excellence, collaboration and accountability.
• Ensures appropriate governance, standards and measurement are in place to track brand health, effectiveness and return on investment.
• Managing Development of brand equity and brand evolution through journey of growth and transformation

Skills and experience required:

• Deep expertise in brand strategy, and reputation management, with a strong understanding of how brand drives commercial performance customer trust and culture embedding
• Experience in Brand repositioning
• Advanced knowledge of integrated communications and camp strategy and execution
• Strong knowledge of digital space and how brand can be delivered across different media and channels
• Proficiency in Brand Equity, how to build and measure brand equity
• Strong commercial acumen, with the ability to balance creativity with business outcomes, using insight and data to inform decision-making.
• Proven experience of navigating complex stakeholder environments, influencing at senior level and advising leaders during periods of change or heightened scrutiny.
• Excellent understanding of audience insight, messaging frameworks and tone of voice, ensuring communications are relevant, consistent, and impactful.
• Demonstrated leadership capability in building, developing and inspiring high-performing teams, alongside effective agency and supplier management.

We offer lots of great benefits! Some of which include:

• Competitive salary and annual discretionary bonus
• 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave
• Training opportunities as well as clearly defined career progression
• Health cash plan - employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more. Cover also includes unlimited access to a 24/7 virtual GP service
• Attractive company pension scheme
• Life assurance - employer funded cover of 4x basic salary
• Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services:
• Salary Finance - access to savings and borrowing through payroll
• Car Leasing - access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles
• Travel Loans - interest free loans to help spread the cost of annual travel tickets
• Cycle to Work - tax efficient bike and cycling equipment worth up to £1,000
• Health & Wellbeing - discounted gym membership, online virtual workout sessions, online culinary classes
• OnHand - Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.
• Employee Assistance Programme - specialist advice and support on issues such as finance, relationships, illness and family issues
• Free Domestic & General protection plan - one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends
• Employee discounts - with a range of discounts for 100s of online and high street retailers

Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.

Please note that we have a thorough referencing process, which includes criminal record checks.

At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.