Head of Art Direction

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Function: Design
Contract: Full time - Permanent
Location: Pyms Lane, Crewe, CW1 3PL with flexible hybrid working

Bentley Motors is combining a world of luxury and progressive technology to embrace an electrified future. Join us as we embark on the most transformative phase in Bentley's history.

Purpose of the Role
Join the Design Team as the Head of Art Direction, where you will work to deliver Bentley's "One design Identity", progressing our visual images and film work consistency throughout the business and playing a pivotal role in our Beyond 100+ goals.

Reporting into the Design Director you will work to set a strategy and vision that guides all visual elements of communication. Ensuring that each piece of work has a unique theme and creative flavour that embodies Bentley's brand Identity.

On top of this the role holder will work cross functionally with all departments in design, marketing and communication, setting a cohesive vision, from initial brief to final sign off.

• Accountable for setting a vision, strategy, brief and delivery for a "One design identity"
• Responsible for creating a progressive identity which is true to the Bentley Brand. Setting a consistent tone and style whilst curating an art direction suitable to each project
• Accountable for the visual asset approval alongside the Design Director, Head of Marketing and Head of PR and Communications
• Setting a methodical art direction to all customer touchpoints, in the areas of visual style, fashion, architecture, products and graphics
• Definition and implementation of design aesthetics to participate in visual concept phases of corporate events and press presentations
• Set up the design presentation of physical worlds of the Bentley Brand and guide other departments from a design point of view

About the Team

The Bentley design team are currently working hard to deliver the Beyond 100+ strategy by creating a "success by design" philosophy following the VW group initiative. We will open a state of the art new design studio and launch a progressive design vision in the middle of this year, followed by an array of new projects.

The Bentley design team are extremely talented, passionate and motivated in delivering the next generation of cars and holistic products and welcome similar minded designers to apply for this role. You would be part of a multiskilled team pushing hard to deliver a "one design identity" vision. The atmosphere is fun and hard working and people are proud of the projects they have achieved and passionate to take the brand into the future.

About you - Skills and Experience

• Ability create a strategy, vision and brief to communicate and influence the direction of a creative design projects
• Skills in creating new themes, imagery and fresh ideas to move Bentley in a more progressive direction
• Experience in storytelling, creating beautiful imagery and modern aesthetics
• Influencing the direction of teams to achieve the best result for the business
• Ability to use digital tools to illustrate themes and ideas in order to create a vision, strategy and brief and develop ideas in projects
• Clear understanding of project and budget delivery in line with business objectives
• High skill in communication and influencing different stake holders at all levels

What Bentley Offers

• Flexible working hours
• Hybrid working options
• 35 days annual leave inclusive of UK bank holidays
• Progression pathways and programmes, mentoring, and study support opportunities available
• Optional car lease scheme with discounted access to brand new VW Group cars (VW, Seat, Skoda, Audi) up to every six months
• Health and life assurance benefits providing up to five times annual salary
• Annual salary reviews and competitive bonus scheme
• Contributory pension scheme - you put in 6% we put in 10%
• Access to a wide range of resources to support your health and well-being including an online GP, the choice to join BUPA health plans, a mental health counsellor, and onsite physio
• Paid volunteering days dedicated to community giving

The Bentley Campus
Our campus is going through an exciting transformation offering unrivalled facilities including green spaces, free parking, an onsite restaurant, coffee shops and Legends gym.

#BelongingAtBentley
Motivated to be the most diverse, inclusive luxury car company, we are committed to fostering an inclusive environment where all individuals are respected, valued, and empowered.

We firmly believe in equal opportunities for all, helping all colleagues thrive as their authentic selves and reach their highest potential. We believe that everyone, regardless of their background or beliefs, belongs at Bentley. Everyone is entitled to respect and dignity and we positively celebrate the differences between people.

Beyond100+

Announced in 2020, Bentley's ground-breaking Beyond100 strategy targets sustainable luxury mobility leadership, reinventing every aspect of the business. Building on over two decades of forward-thinking, join us as Bentley moves towards a sustainable future.

Closing date: 28th February 2025

#LI-CH1