Head of Acquisition

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Job Description

Your Team:The Sun is one of the UK's most recognisable and influential news brands, reaching millions of readers every day across print, digital, and social platforms. We're passionate about connecting with audiences through engaging content, bold storytelling, and innovative digital experiences. We are on a mission to grow our reach even further - and that's where you come in.

Your Role:We are seeking a strategic Head of Acquisition to lead the growth of The Sun's audience and subscriber base across paid and owned channels. This role will be responsible for identifying, targeting, and converting new audiences - turning brand awareness into loyal, engaged users and customers. You will combine data-led decision making with creative campaign execution, working across the full marketing funnel.

Day to day you will

• Develop and lead The Sun's acquisition strategy to deliver significant audience growth across The Sun's products and subscription proposition.
• Identify and target new audience segments using insight, market trends, and data analytics to inform campaign planning.
• Oversee all acquisition campaigns across paid media (social, search, display, video, affiliates) and owned channels.
• Optimise conversion rates through continuous testing and refinement of creative, messaging, customer journeys and AI technology.
• Work cross-functionally with editorial, product, analytics, and tech teams to create seamless user journeys that drive performance.
• Manage agency and media partner relationships to maximise ROI and reach.
• Own acquisition budgets and deliver growth targets within agreed cost-per-acquisition metrics.
• Implement a robust measurement framework to track performance, understand attribution, and report results to senior stakeholders.
• Champion innovation by testing new platforms, formats, and targeting capabilities to keep The Sun at the forefront of digital marketing.

What we're looking for from you

• A background in a senior acquisition, performance marketing, or growth role, ideally within a media, subscription, or e-commerce environment.
• Deep knowledge of paid acquisition channels (social, search, programmatic, video) and owned channels (CRM, onsite, app).
• Strong analytical skills with experience using data platforms, attribution tools, A/B testing methodologies and AI technology.
• Commercially astute with experience managing significant budgets and delivering ROI-focused campaigns.
• Exceptional stakeholder management and communication skills.
• Highly organised, proactive, and able to balance long-term strategic vision with short-term delivery.

If you think you have what it takes but don't tick every requirement on the list, please do apply. We recognise that considering someone's potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• 'Bikes for Work' and 'Electric Car' scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on [email protected].