GTM Manager - Local Government

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Job description

GTM Manager - Local Government We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you. About you: As a Go-To-Market (GTM) Manager, you will play a vital role in executing key product and marketing initiatives that drive incremental revenue for the business. You will create compelling messaging and content for our strategic products and launch new solutions. Collaborating with the Product Management, Marketing, Sales, and Customer Success teams, you will develop innovative marketing materials and sales tools for effective product positioning and sales enablement, while also supporting the creation of a strong value proposition. Your GTM enablement packs will enhance the Marketing team's demand generation efforts and improve the Sales process, ensuring sales success. By managing the GTM process throughout the customer journey, you will help ensure customer satisfaction and support new business generation, bundled-product sales, and repeat purchases. Attention to detail and a focus on quality are essential, along with the ability to understand and translate technical capabilities into clear customer benefits. In this Product Marketing role, you will become an expert in our target audience, their buying behaviour, and criteria, sharing that knowledge with the lead generation and sales teams. Your contributions will be crucial to the strategic Product Marketing plan, requiring you to execute tactically, be flexible, and manage multiple stakeholders effectively. To thrive in this role, you should enjoy working with passion and pace. Day-to-day, you will: • Strategic Planning and Coordination: Collaborate with Product Management and Marketing teams to devise effective go-to-market strategies for new product launches, ensuring cross-functional readiness and executing product marketing initiatives. • Product Marketing Execution: Drive innovative marketing initiatives for both existing and new products to meet divisional targets, while delivering sales enablement tools and collateral to enhance the selling process and improve conversion rates. • Market Insight and Customer Advocacy: Gain a deep understanding of buyer behaviour and market dynamics to inform product positioning and messaging, while championing customer success stories to enhance customer satisfaction and support cross-selling opportunities. • Performance Measurement and Optimisation: Ensure product launches meet key performance indicators (KPIs) and continuously assess and refine the customer journey for both new and existing products to enhance overall customer experience. Your skills and experiences might also include: • Proven Experience and Skills: Extensive background in software product marketing, product management, or presales, particularly within B2B software, with a strong understanding of solution-based marketing communications and the creation of effective marketing and sales enablement materials. • Communication and Team Leadership: Exceptional verbal and written communication skills, capable of translating technical information into customer-focused outcomes, alongside a demonstrated ability to manage and motivate cross-functional teams under pressure. • Project Management and Adaptability: Strong project management capabilities, comfortable handling multiple tactical projects with tight deadlines while supporting larger strategic initiatives, and adaptable to dynamic environments. • Customer-Centric Approach and Campaign Execution: Proven track record in understanding customer needs and executing successful product propositions, including implementing effective product launch and lead generation campaigns across various What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.