Growth Product Manager - Activation (m/f/d)

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Your job What you do
As Growth Product Manager - Activation, you'll lead the tactical implementation & strategy to transform new sign-ups and subscribers into fully engaged users, optimizing their journey from the first click through habitual use. Reporting to the VP of Marketing & Growth, you'll create and continuously optimize a seamless and impactful onboarding experience, define activation metrics, and identify new high-impact opportunities to drive growth across our platform.

• Owning the automated onboarding experience, developing strategies to convert users into engaged customers through continuous testing and iteration.
• Designing data-driven activation strategies to minimize onboarding friction and maximize early user value.
• Collaborating with cross-functional teams (product, engineering, UX, marketing) to implement user-centric product-led activation tactics.
• Analyzing user data to pinpoint journey bottlenecks, experimenting with solutions to boost activation rates.
• Reporting on activation metrics, deriving insights, and driving alignment with company-wide growth goals.

Your skills Who you are
With a strong background in product management focused on user activation, you thrive on complex growth challenges and enjoy working in a mission-driven environment. You're self-sufficient, passionate about data, user psychology, and accelerating product value for every user.

• 5+ years in B2B product management or growth, with proven success in user activation or engagement.
• A record of success in enhancing key activation metrics through data-backed experimentation.
• Exceptional communication and influencing skills across technical and non-technical stakeholders.
• Very h igh degree of conviction and self-sufficiency proven by either a.) working in a tech-scaleup or b.) having operated in a tech-legacy dominated environment.
• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel ) and A/B testing methodologies.
• A genuine interest in understanding user behavior and refining product-market fit through activation.
• Technical assessment will be conducted during the hiring process.

Your Team Who you will be working with
You'll join a newly formed and very ambitious Growth team dedicated to enabling impactful user experiences. Reporting to the VP of Marketing & Growth, you'll work closely with product managers, engineers, designers, and data experts who are committed to experimenting, innovating, and driving our product mission of enabling people with trusted data.