Product Marketing Manager

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Insignis is a fast-growing, FinTech company looking for an enthusiastic individual to join our growing business. We are about to take new products to market and expanding into new target segments, making this is a perfect position if you'd like to have a significant impact on a company's fast-paced growth and to develop your role and career as the business evolves. Our ideal candidate will demonstrate the ability to turn our product capabilities into impactful messaging for several different ICPs and to become the voice of these ICPs internally.

The position will be based out of our London office located in Devonshire Square and will include days working from home.

Requirements

Reporting into the Director of Growth Marketing and working closely with the head of content and product, and sales teams, you will be responsible for sharpening our understanding of our current and new ICPs, developing unique positioning and messaging for each of these segments, and ensuring that our GTM strategy is built around these user and market insights.

The Role will include :

• Define and evolve our ideal customer profiles and target personas through research, interviews, and data analysis
• Conduct market research to better understand our competitive landscape and to inform positioning, messaging, and GTM strategies per ICPs
• Develop clear, consistent messaging informed by user needs, product updates, and market insights
• Collaborate closely with other members of the marketing team to produce content and sales materials that drive pipeline growth and support of sales team close more deals
• Inform our content strategy to drive education and awareness of our product in our target segments and generate more leads
• Optimise our website structure and messaging to cater to all our various ICPs and improve conversion from traffic to leads
• Plan and execute go-to-market strategies for product and feature launches with product, sales, and growth teams
• Assess and evaluate the success of our our new product and feature launches
• Work closely with our product squad focused on the digital journey to optimise for our difference ICPs and personas
• Be the voice of the customer across our product, sales and marketing teams as well as sharing valuable insights with the leadership team and broader business.

Qualifications and Skills

• 3+ Years experience in B2B product marketing. Experience in the wealth management industry is preferred.
• Empathy and curiosity to develop deep understanding of customer pain points and motivations, fostering user-centric messaging and product refinements
• Mastery of both qualitative and quantitative research methods-surveys, interviews, analytics platforms-to uncover customer needs, segment markets, and inform positioning
• Ability to craft clear, differentiated messaging that articulate a product's unique value and resonate with target personas
• Familiarity with digital channels, SEO best practices, and optimising the user journey to amplify product visibility and inbound lead conversion.
• Exceptional written and verbal skills for storytelling and stakeholder alignment, able to translate complex features into simple, customer-centric narratives
• Capacity to connect market insights with business objectives, anticipate competitive moves, and prioritize initiatives for maximum impact
• Proven ability to work effectively with product, sales, design, and executive teams, influencing without formal authority to drive shared goals

Benefits

• 25 days holiday (exc. Bank holidays)
• 5% Pension contributions
• Private medical insurance with Vitality
• Health cash Plan offering contributions to dental, optical and much more
• Enhanced Parental Leave
• Cycle to Work Scheme
• Monthly team lunches, quarterly company socials

Working Pattern

• Full-time, Hybrid working - 3 days in our London office