Growth Marketing Manager

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About Translucent

Translucent is revolutionising the accounting landscape by addressing the financial challenges faced by 5-7% of companies globally. Founded by seasoned entrepreneurs who previously sold a successful multi-million dollar company and have extensive experience with leading global firms, Translucent brings unparalleled expertise to the table. Recognised as the Xero App of the Year in 2022 and 2023, we are headquartered in London, UK. Our diverse team operates remotely across various locations, adhering to the London timezone. We gather twice a year for onsite meetings and host multiple in-person events to foster collaboration and innovation.
About the Role

Translucent is a company of people with a relentless curiosity.

Our ideal candidate has a deep understanding of how to generate and optimise marketing Qualified Leads, increase conversion rates and organise successful sales & marketing events.
What You'll Do

• Maximise Marketing Qualified Leads (MQLs) from organic & social channels, events and other campaigns.
• Improve the conversion rates of MQLs to actual active users.
• Plan and ensure the success of sales & marketing events (trade shows, conferences, marketing events, webinars, personalised networking events, etc).
• Build and Execute a B2B Content Marketing Plan in collaboration with internal stakeholders and agencies (e.g blog, newsletter, social media,...).
• Collaborate closely with our Product team on Product Marketing Initiatives.
• Analyse and Identify CFO-Focused Communities.
• Develop Account-Based Marketing (ABM) Strategies.
• Develop Strategic Partnerships and Alliances (e.g influencers).
• Optimise Customer Journey Mapping.

Requirements

• Proven experience in Growth Marketing with real examples of pipeline growth and lead generation.
• Experience planning and delivering successful Sales & Marketing events and campaigns.
• Analytical mindset and experience with data analysis tools (e.g Omni, spreadsheets,...).
• Proven experience producing engaging marketing content and using visual tools (e.g. Canva).
• Experience working closely with product management and design teams on self-serve user journey mapping.
• Experience leading self-serve launches and communication.
• Experience using email marketing tools (e.g. Customer.io, Salesforce, Hubspot,...)
• Recognised by your colleagues as being excellent at your job and someone that people want to work with.
• Curious and passionate about your work.
• Clear communication (in English) and ability to work well with others in a distributed team.
• Based and authorised to work in London, UK.

Benefits

• Salary: Up to £60k p.a. + option package.
• Holidays: 34 days p.a. (including the days between Christmas & New Year and Public Holidays).
• Pension Contributions.
• Location: In-Office - London (UK) - with flexibility to work from home.