Growth Marketing Manager

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Growth Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: United Kingdom

Reporting To: Director of Growth Marketing

Description

Hey I'm Emily, Director of Growth Marketing at Pinpoint.

We're a high-growth, bootstrapped HR-tech start-up building and selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, rapid growth, strong product-market fit, and happy customers.

In 2024, we need to identify the channels that will launch us into our next phase of growth, and we're looking for a Growth Marketing Manager to help us achieve this. You'll be our team's scientist and tinkerer, full of ideas for new experiments and ad concepts we could try.

A few things to note before you apply:

• This is a fully remote role, but we're looking for someone in the UK who is able to join occasional in-person team meetups in London.
• Our valuesshape who we are and how we work. We're excited to meet candidates who share these principles and will bring these values to life in their work.
• You'll be working directly in platforms yourself, not working with an agency.
• You'll be doing your own copywriting, but we do have a design agency to support with imagery.
• This is an extremely crowded space and we have to be 1% more creative than our competitors. We cannot succeed by doing the same things everyone else is doing.
• We're a small team with lots to do. We hire people with broad skillsets who prefer to jump in and figure things out on their own rather than waiting on someone else.

About the Role:

• Take over existing paid marketing campaigns across LinkedIn, Google Ads, and PPC.
• Run experiments to improve the ROI of existing campaigns and test out new digital channels, such as Meta, Reddit, or Display.
• Manage ads end-to-end, from ideation, to copywriting, to design briefs, to uploading into platform, to reporting and optimizing over time.
• Regularly suggest your own ideas for ad campaigns or growth experiments, backed up with data.
• Report on marketing activity on a regular cadence, tracking KPIs and articulating what the results mean for our strategy moving forwards.
• Contribute to wider campaigns as part of the growth marketing function, for example events, website conversion optimization, influencer campaigns, and social media stunts.
• Contribute to revenue goals-generate and capture demand that ensures the whole Marketing & Sales team reliably hits our goals for new opportunities, pipeline, revenue, retention, and churn.

Tech stack: Hubspot, WordPress,Ahrefs,Descript, Figma, Asana, GSuite, Slack, Notion.

About You:

• At least 3 years of experience in growth, digital, or performance marketing.
• Experience running B2B ads on at least one ad platform, with willingness to apply this experience to other platforms as needed.
• Strong appetite for learning new skills and technologies.
• Curious mindset with ability to approach problems from first principles to develop creative solutions, experiments, and tests.
• Proven history of actions and decisions that demonstrate our core values in practice
• Startup experience and the ability to work efficiently with limited resources.
• Scrappy attitude and determination to overcome challenges and get things done.
• Ability to balance planning with execution.
• Enthusiasm for both diving into channels to make granular changes and analyzing numbers to contribute to strategy.
• Comfortable writing ad copy in a conversational, non-generic style.
• Desire to work in a small team with ambitious goals.
• Based in the UK.

What We Offer:

We're committed to being an exceptional workplace and company you are proud to work for. To that end, we offer some great benefits, including:

• Gold-plated healthcare: Enjoy the best medical, dental, and optical coverage money can buy. We've got you and your family covered for all eventualities
• Unlimited holidays: Everyone needs a healthy, happy, and productive life without restrictive holiday limits
• Mental health support: Unlimited and immediate access to counseling for any employees via Spill.
• Retirement matching: Competitive retirement plan to help you achieve your long-term financial goals.
• Flexible, remote working: We want you to work when and where you're most productive, whether you're an early bird or a night owl
• Meaningful equity: You'll contribute to the team's success and deserve to share in it. To that end, everyone on our team gets a meaningful equity allocation
• Generous paid parental leave: To help support new parents in the workplace, we offer up to 16 weeks of paid leave
• Learning budget: Annual funds are made available to support both your personal and professional development
• Top-of-the-line equipment: We'll set you up with the right tools to do your best work-starting with a MacBook Pro, 4K monitors, and the right software to get the job done
• A team that cares: You'll be joining a team of intelligent, capable, and helpful people that want you to win, our clients to be wowed, and our business to grow