Growth Marketing Director

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The company

At Fora, we're fueled by a desire to enhance the way people work. We're here for the progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. With signature hospitality, a likeminded community of members and a re-energising wellness experience, Fora takes the grind out of daily work-life, so members can focus on what's important - working productively, healthily and happily.

Our journey began over 20 years ago, when we opened our first location on London's City Road. Since then, our collection has grown to over 60 distinctive workspaces across London, the UK and Germany, totaling 3.2 million sq ft of real estate. And in the last two decades we've welcomed nearly 30,000 members through our doors and boast market-leading retention rates.

As a trusted workspace provider for teams of all sizes, from established brands to new ventures, our uniquely designed, flexible office spaces come with a range of exceptional on-site amenities and a dedicated Member Experience team to take care of all the day-to-day details. Ocado, The British Fashion Council and Pangaia are just some of the businesses who call a Fora workspace home.

Fora is part of The Office Group, backed by Blackstone and Brockton Capital. We have ambitious plans to expand our collection of workspaces in the future, pioneering industry change through our conscious design and construction practices, and creating workspaces that empower our members to work in their own unique way. .

The Role

The Growth Marketing Director is responsible for driving the growth of the business by driving brand awareness, consideration and lead generation, as well as maximizing retention of our clients.

Key Responsibilities

Marketing Strategy & Brand evolution

• Build strategy with Commercial Director & channel leads to hit commercial objectives for the business whilst evolving the brand.
• Lead all brand awareness activities, including sponsorships, partnerships, and ATL campaigns. Ensure Fora is connected to its local communities and is culturally connected in London, Berlin, Hamburg and Frankfurt.
• Improve Fora's brand positioning in market, driving awareness in direct and indirect channels.
• Structure team objectives to calendar based on key commercial dates and campaign activity needs.
• Ownership of Marketing budget tracker & spend, aligning performance to commercial targets.

Performance Marketing

• Lead the media plan through the line to maximise the direct leads. Work closely with the sales team to maximise the conversion of the leads.
• Develop targeted campaigns for needs areas / buildings as well as new building launches.
• Track the effectiveness of our marketing investments and proactively lead changes to maximise ROI.
• Lead the technical SEO work and work closely with the creative team to develop a content strategy to drive SEO.

Indirect channels & Partnerships

• Responsible for lead flow for the business, growing both direct and indirect volumes of enquiries

• Develop broker/agent strategy with Commercial Director to improve visibility in flex market and wider property industry
• Drive successful brand partnerships for the business, supporting commercial goals

- Maximise existing partnership accounts and onboard further .

Customer Insights & competitor understanding

• Be the customer champion in the business - sharing insights from both our target audience as well as our clients and members.
• Market and competitor understanding to be able to inform product development and campaigns.
• Work closely with the data & insights team to ensure we have the right customer data to drive the business inc research, NPS etc.

Customer retention & loyalty

• Improve customer retention at Fora through driving effective communications and campaign activity with wider commercial team.
• Build loyalty scheme, to reward customers and primarily decision makers for longevity.
• Enhance the customer offering through evolving the brand proposition. Introduce new products that will drive revenue and maximise potential of partnerships.
• Create additional revenue opportunities through customer engagement and referral schemes.

Creative studio

• Lead prioritization strategy, ensuring support for all three strategic areas of Marketing- Direct, Indirect & retention

• Ensure effective delivery for all departments across the business, enabling self-serve where applicable.

• Continued evolution of brand messaging through creative team delivered to all channels.

Events

• Build a companywide events strategy that supports growth and customer retention.
• Drive opportunities to engage potential new customers, support the broker/agent channel, and evolve the member events programme.
• Challenge the current offering and product, driving revenue opportunities for the business.

Requirements

• Significant marketing and digital experience, including having operated at a Director level in a relevant business.
• Proven track record of building (small) strong, high-performing teams.

• Technical understanding of websites and digital products and the ability to work closely with a technical team to deliver.
• Strong experience in customer data and engagement- on and offline.
• Lead generation experience, including media, marketing effectiveness, and SEO.
• Experience of leading creative functions, in house or external agency.
• A good affinity and understanding of brands.
• Qualifications of Marketing Degree desired, but not essential if strong practical experience in place.

Benefits

At The Office Group, we know that work isn't just about working. We offer all of our employers a fantastic range of benefits, including;

• Hybrid working - 4 days in the office

• Flexible working hours
• 28 days annual leave
• 2 weeks work from anywhere
• Annual leave purchase scheme
• Healthshield
• LinkedIn learning
• Study support
• 5% Pension scheme
• Life Assurance
• Discounted Gym membership
• Season Ticket Loan
• Cycle to Work Scheme
• 25% Discount at The Office Group Cafes
• Summer and EOY events

• Discounted event spaces