Group Head of CRM

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About 7Days Performance

7Days Performance is the UK's leading prize competition platform, known for giving away over £155 million in luxury prizes including supercars, tech, experiences, and more. We're one of the most exciting consumer brands in the UK raffle space.

With rapid growth, a diverse portfolio of internal brands (Performance Cars, Classic Cars, Fishing, Tech, Experiences), and a team of 50 across the UK and Australia, we're on a mission to scale our CRM capabilities to the next level.

The Role

We're hiring our first Group Head of CRM to take full ownership of our multi-brand CRM strategy across the 7Days group. This is a hands-on, senior-level role suited to someone with deep experience in fast-paced, high-frequency, performance-led environments like ecommerce, gaming, or fintech.

You'll be responsible for building and executing a customer lifecycle strategy that drives acquisition, retention, and loyalty across email, SMS, push, and in-app. The role works closely with our brand managers, data, and engineering teams.

Key Responsibilities

• Own the group-wide CRM roadmap across onboarding, engagement, retention, and reactivation.
• Design and execute multichannel campaigns (Email, SMS, Push) to support daily raffle targets and business-critical moments.
• Improve segmentation and targeting using data-led approaches (RFM, LTV, predictive models).
• Optimise and scale our CRM platform (Klaviyo) for automation, attribution, and reporting.
• Collaborate cross-functionally with brand teams, engineering, and data to enhance customer journey performance.
• Champion testing and experimentation (A/B, multivariate, journey testing) to continuously improve KPIs.
• Monitor and improve key metrics including open rates, CTR, conversion, churn, and reactivation.
• Align messaging and cadence across internal sub-brands while enabling personalised communication at scale.

Requirements

• CRM expert with ~6+ years in high-frequency CRM execution in ecommerce, gaming, competitions, or fintech.
• Deeply hands-on with platforms like Klaviyo, and strong knowledge of segmentation, automation, and flows.
• Able to work autonomously on both strategy and execution.
• Strong data literacy, comfortable working with engineering and analytics to shape attribution and ROI tracking.
• Experience designing or refining lifecycle CRM programs and customer journeys across multiple customer types.
• Thrive in fast-paced, agile environments where marketing is directly tied to daily revenue outcomes.
• Excellent communicator and collaborator with internal stakeholders and brand leads.

Benefits

• Opportunity to build and lead a new function within one of the UK's fastest-growing prize competition brands.
• Hybrid working (Tues-Thurs in London WeWork office, with flexibility). Norfolk HQ is on-site.
• Access to perks via WeWork (community events, drinks, spaces).
• Career growth in a rapidly scaling business with expansion opportunities across brands and functions.
• 25 days holiday
• Matched pension contribution through workplace scheme.