Group Head of Affiliates
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Group Head of Affiliates
Role overview:
Work with the Associate Director of Performance Marketing to drive the strategy for the Affiliate programmes, aligning to the overarching focus of the business.
Responsibilities:
- Lead the relationships with global affiliate networks, devising a strategy and roadmap for growth for each of the programmes across the UK, Europe and APAC.
- Develop regular communication with all stakeholders including the affiliate network, senior leadership team, marketing channels and business functions such as legal, procurement and finance to develop and deliver a strategy that is compliant and aligned to the wider business objectives.
- Develop a team of Affiliate specialists offering mentoring, performing appraisals, and providing guidance regarding best practices.
- Analyse and report on performance to the Trading functions and AD of Performance marketing, providing insight into market trends.
- Work cross functionally with other marketing channels and the trading teams to support campaigns and to understand performance and customer behaviour across the full marketing funnel.
- Deliver against targets for the channel globally for traffic and sales and other key metrics aligned to by the business.
- Develop commercially aligned contracts; negotiating commercials and working closely with procurement and legal teams.
- Implement and deliver against a project roadmap which drives continual improvement across the channel based on a deep understanding of tracking and programme set up / migration where required.
- Lead the strategy for the markets/fascia's looking constantly for ways to innovate.
- Ensure the brand and department is well represented across all communications internally and externally.
- Develop commercially aligned agreements and contracts with key partners to support the wider business strategy.
- Host and attend QBR's with key partners & relevant industry events
Role objectives/KPI's:
- Drive alignment across various fascia's/markets.
- Deliver on performance targets such as revenue growth and ROI for the channel.
- Review publisher and network contracts with the support of the lead.
- Create long term plans and identify areas of growth/opportunity for the channel.
- Take ownership of projects.
- Implement pillars of growth for the programmes.
- Take ownership of plans with the support of the Affiliate Manager/Leads.
- Create or improve existing processes.
Skills and experience:
- Experience managing multiple programmes or markets
- Experience managing large teams
- Proven delivery of strategy and projects that support wider business objectives
- Google Analytics
- All MS Office products i.e. PowerPoint, Excel
- Power BI
Training requirements for the role:
- Leadership Development Programme
The Company:
The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.
We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.
To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.
We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:
- Incremental Holiday Allowance
- Staff Discount on qualifying purchases across Group retail stores and online
- Exclusive Colleague Bike Discount scheme
- Discounted Gym membership
- Personal development opportunities to learn and develop at work
- Access to Apprenticeships and accredited qualifications
Interested?
If you are interested in this position, then press the Apply Now button.
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion
Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.
Thank you again for your time.
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