Global Head of Consumer Insight (12 months Fixed Term Contract

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The Global Head of Consumer Insight will spearhead JD Sports Group's consumer insight strategy, leveraging data to inform and shape our marketing efforts and overall business strategy across various JD fascias globally. This role is critical in understanding our brand health, market performance, and consumer behaviour, trends, and preferences to drive business growth.

The successful candidate will lead a diverse, multidisciplinary team of consumer insight professionals across the UK and international markets, ensuring the alignment of local and global strategies.

• Job Title - Global Head of Consumer Insight

• Location - BL9 8RR

• Working rota - Monday Friday

• Working hours - 40

What You'll Be Doing:

• Strategic Leadership:
• Develop and execute a comprehensive global consumer insight strategy that supports JD Sports Group's business objectives (by Market and Fascia)
• Provide strategic direction and thought leadership in both consumer and market insights and the movement towards 'data products' (ie. insights as a service), influencing senior stakeholders, guiding decision-making processes and supporting any monetisation ambition.
• Develop & maintain effective & collaborative relationships around the business at all levels.
• Review and make recommendations on the JD Group operating model for insights
• Innovate and actively seek new & impactful approaches to Insight. Keep in touch with industry developments, news & innovations
• Ask powerful questions that help shape the insight agenda and inform business priorities
• Communicate Insights with presence and impact; influence strategic business decision-making & planning
• Team Management:
• Lead, mentor, and develop a high-performing global team of consumer and insight professionals.
• Foster a collaborative and innovative team culture, ensuring alignment with the company's vision and values.
• Manage resource allocation, performance evaluations, and professional development initiatives.
• Strategic Insights
• Prioritisation and management of ad hoc and high-level strategic insight projects for JD Group, which deliver clear direction for the business based on short and longer term risks and opportunities.

• Consumer & Market Insights & Analytics:
  • Provide regular intelligence on our market performance, brand health and customer profiles (socio-demographics, attitudes, interests, behaviours, trends and preferences) of both our current and target audiences, by market and fascia.
  • Design and implement the research methodologies (quantitative and qualitative) and associate programmes to gather all the market, brand and customer insights across all JD markets and fascias.
  • Establish and monitor key performance indicators at a customer, brand and market level.
  • Provide the ongoing analysis & interpretation of the insights; building clear stories and narratives that help drives action and shapes future thinking.
  • Manage the resource allocation, and establish the processes and ways of working to prioritise insight demands, based on available budgets and resources
  • Identify, select and manage any 3 rd party agencies/tech partners and their performance against defined SLAs.

• Customer Base Model
• Develop the requirements and roadmap for customer base profiling and advanced
• Defne the requirements and customer definitions and segmentations (eg life-stage) to underpin acquisition and retention strategies and business forecasts
• Define and prioritise specific analytical and predictive model requirements into the data science roadmap ie. churn. CLTV, x-sell etc; working with the business to define outcome-based use cases.

• Cross-Functional Collaboration:
• Work closely with marketing, commercial (trading), property, merch and other key departments to integrate consumer insights into business strategies.
• Collaborate with regional teams to ensure the relevance and effectiveness of local consumer insight initiatives.
• Drive the adoption of consumer-centric thinking across the organization.
• Innovation & Continuous Improvement:
• Champion the use of advanced analytics, machine learning, and other innovative approaches to enhance consumer insight capabilities.
• Continuously evaluate and improve research methodologies, tools, and processes to ensure best-in-class insight generation.

What We're Looking For:

• Experience:
  • Minimum of 10 years of experience in consumer insights, market research, or a related field within a retail or FMCG environment.
  • Proven track record of leading and managing large, cross-functional teams in a global context.
  • Strong background in data analytics, research methodologies, and consumer and market behaviour analysis.
• Skills & Competencies:
  • Exceptional leadership and team management skills with the ability to inspire and motivate a diverse team.
  • Strong analytical and critical thinking skills, with the ability to interpret complex data and translate it into actionable strategies.
  • Excellent communication and presentation skills, with the ability to influence and engage senior stakeholders.

The Company:

The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 90,000 colleagues over 4,500 stores across several retail fascia's in over 36 countries around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications

Interested?

If you are interested in this position, then press the Apply Now button.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.