Global Craft Lead

BRAND: Publicis Production
Job Function: Creative
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

Publicis Production harnesses the power of Publicis Groupe's entire global production capabilities.
Through our family of production brands, we access best-in-class production talent, models and technology worldwide.
Our purpose is to deliver seamless, relevant and impactful consumer experiences across every touchpoint in every market. We do this with pioneering production solutions that drive performance in a data-led marketing landscape and help brands to win in the platform world.

Overview

Global Craft Lead (Creative Director)

We're looking to bring on a Global Craft Lead based in London. A creative leader, you will drive the strategic development and execution of content-driven experiences that engage, inform, and inspire audiences. You will work at the intersection of technology, design, and storytelling to create scalable, data-informed content ecosystems that drive business impact.

This person will oversee the creative output on:

• Performance-driven versioning & adaptation
• Culturally relevant, multi-format social campaigns
• Retail & occasions-based campaigns
• Creator squads & influencer content
• Product feature & how-to videos (demos, recipes, etc.)
• Email marketing, CRM, and owned site assets
• PR & event-specific content
• Organic social, including reactive and always-on product-centric content

Beyond leading creative output, you will also be responsible for:

• Identifying, mentoring, and upskilling junior creatives across our hubs
• Collaborating with client services and production teams to ensure creative alignment and excellence
• Ensuring cultural relevance and resonance across regional outputs
• Upholding high standards of quality and consistency across all deliverables

Skills & Experience

• 10+ years of experience in creative roles with experience across content, social, retail, email, CRM, and PR
• Expertise in content management systems (CMS), digital asset management (DAM), and headless content delivery.
• Experience with AI-driven content automation, natural language processing (NLP), and machine learning.
• Proven ability to lead large-scale content transformation initiatives in complex, enterprise environments.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels.

Additional information

Diversity and inclusion is a core part of who we are at Prodigious London. We're committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group - whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn't just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.