Global Craft Lead

BRAND: Publicis Production
Job Function: Creative
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

Publicis Production is an award-winning production groupe, a globally connected company with 4500 production experts across 40 countries worldwide. We are proud makers, and we make amazing stuff - from data, technology, and AI to CG animation, print and live action TVCs. We work closely and collaboratively with our agency partners and our direct clients.

Our mission is to deliver excellence in craft with innovative problem solving at our core.

'We make ideas happen' and we do this whilst caring relentlessly about our work, people and future.

We care about our work: craft, creativity, ambition
We care about our people: support, trust, playfulness
We care about our future: innovation, growth, sustainability

Overview

Global Craft Lead (Creative Director)

We're looking to bring on a Global Craft Lead based in London. A creative leader, you will drive the strategic development and execution of content-driven experiences that engage, inform, and inspire audiences. You will work at the intersection of technology, design, and storytelling to create scalable, data-informed content ecosystems that drive business impact.

This person will oversee the creative output on:

• Performance-driven versioning & adaptation
• Culturally relevant, multi-format social campaigns
• Retail & occasions-based campaigns
• Creator squads & influencer content
• Product feature & how-to videos (demos, recipes, etc.)
• Email marketing, CRM, and owned site assets
• PR & event-specific content
• Organic social, including reactive and always-on product-centric content

Beyond leading creative output, you will also be responsible for:

• Identifying, mentoring, and upskilling junior creatives across our hubs
• Collaborating with client services and production teams to ensure creative alignment and excellence
• Ensuring cultural relevance and resonance across regional outputs
• Upholding high standards of quality and consistency across all deliverables

Skills & Experience

• 10+ years of experience in creative roles with experience across content, social, retail, email, CRM, and PR
• Expertise in content management systems (CMS), digital asset management (DAM), and headless content delivery.
• Experience with AI-driven content automation, natural language processing (NLP), and machine learning.
• Proven ability to lead large-scale content transformation initiatives in complex, enterprise environments.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels.

Additional information

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

In The UK, Alongside The Core Benefits Such As Pension, Life Assurance, Private Medical, And Income Protection Plan, We Also Offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).