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Global Brand Manager - Maternity Cover

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About Carwow

We're Carwow. The car-changing experts for life-changing moments. Whether buying, selling, or (car) window shopping, we aim to give people total confidence in their choice.

We kicked off our journey as the ultimate matchmaker for car reviews, helping everyone pick their perfect ride. But we soon realised this wasn't the destination - it was just the first leg. Why stop there when we could also help them get a great price?

So we decided we wanted to revolutionise selling cars, just like we did with buying them. That's when we introduced our game-changing 'sell my car' product.

Today, our dedicated team of over 350 experts across the UK, Germany, Spain and Portugal look after over 12 million active users (and an 'excellent' Trustpilot rating).

And we've got plenty left in the tank.

Working here

So, what does Carwow look like under the hood?

We're always driving forward, and our people love what they do and love working together. Our goal is to empower our employees to discover their passions, create common ground, and take control of their careers with confidence.

We regularly fine-tune our hiring process to ensure fairness and all Carwowers receive comprehensive DE&I training. Our Diversity Committees, led by our fantastic employees, fuel internal education, help out our local communities, and champion initiatives for our customers.

We're also Flexa100 nominated and aim to be the go-to place for changing cars. We're proud to say we've got an impressive employee average engagement score of 8.5/10!

Bonding as a team is important to us - whether we're rocking the Carwow Olympics worldwide, playing drag bingo for Pride Month, taking part in beach clean-ups or rallying on the Padel court, there's always something to bring us together.

Fancy a life-changing career from the car-changing pros? We'd love you to join us on our journey.

About the role

This role is the face of the Brand across all internal and external touch points, including Product, Strategy, Content and Commercial. We rebranded back in December and we're looking for an enthusiastic, proactive team player to be the global brand guardian and driving force behind product launches and campaigns. You'll need deep familiarity with creative development, planning and effective resource well as the ability to use data to drive creative excellence. The role requires a brilliant communicator with keen attention to detail, creative flare and the ability to adapt and evolve as quickly as the business does.

We're growing our newly formed Brand & Communications team, so this role really is what you want to make it. You will work closely creating and delivering campaigns with our Design team, briefing and managing a wide range of content development initiatives for social, performance marketing advertising, video content, editorial materials, branding, logos, event materials and more.

You will thrive in a fast-paced environment where priorities shift quickly and take pride in producing best in class creative.

What you'll be doing

  • Act as the brand guardian. Manage the strategy and execution of all creative assets and projects across the global Carwow brand.
  • Develop engaging and high-performing creative, while keeping to and championing Carwow's brand guidelines.
  • Be at the centre of brand planning managing activity end to end from ideation, briefings, processes and documentation - delivering creating high-performance designs that drive users to engage and convert.
  • Work with and manage creative and media agencies for both ATL & BTL.
  • Embed within the teams where necessary to gain an understanding of the team's OKR's and priorities and problem solving to help them achieve their creative goals.
  • Work closely with the PR & Comms team to bring to life key topical moments as they (often unexpectedly!) arrive
  • Create space for the business to ideate and innovate, observing and reporting on competitor behaviour to help Carwow stand out in a crowded market.
  • Continuously analyse creative results and learnings, AB testing and sharing results with the aim to provide the highest performing creatives.
  • Have a deep understanding of our products and our audience needs, as well as our marketing channels and campaigns.
  • Exceptional project management skills, prioritising workflows and liaising with key stakeholders across all three markets UK, DE & ES.
  • Management of our Brand Executive, responsible for overseeing their day-to-day responsibilities, hosting weekly workload check-ins, quarterly career check-ins and annual performance reviews.

What you'll need

  • 5+ years experience working within brand or creative, either in house or agency
  • Working knowledge of design tools and capabilities
  • Proactive, positive, can-do attitude with an adaptable style of working
  • Experience conceptualising, briefing and delivering design and marketing tasks, both large and small.
  • Experience using data to inform decision making. Leveraging creative testing frameworks and methodologies.
  • Strong knowledge of ATL and BTL marketing channels including TV, radio, OOH, Facebook, YouTube, Display and Paid Search.
  • Basic understanding online analytics and eCommerce
  • Excellent stakeholder management and ability to adapt style and comms approach accordingly
  • Ability to wear multiple hats, managing multiple projects in a fast-paced environment

What's in it for you

  • Hybrid working that works around you (currently two days in the office, three from home)
  • Competitive salary to fund that dream holiday to Bali
  • Share options - when we thrive, so do you!
  • Vitality Private Healthcare, for peace of mind
  • Monthly coaching sessions with Spill - our mental wellbeing partner
  • Enhanced holiday package, plus bank holidays
    • 28 days annual leave
    • 1 day for your wedding
    • 1 day off when you move house - because moving's hard enough without work!
    • On your third year anniversary, you get 30 days of annual leave per year
    • On your tenth year anniversary, you get 35 days of annual leave per year
    • Option to buy 3 extra days of holiday per year
  • Work from abroad for a month (due to popular demand, this offer excludes the moon).
  • Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
  • The latest tech (Macbook or Surface) to power your gif-sending talents
  • Up to £500/€550 home office allowance for that massage chair you've been talking about
  • A generous learning and development budget to help you master your craft
  • Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
  • Refer a friend, get paid. Repeat for infinite money
  • Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

Global Brand Manager - Maternity Cover

London, UK

Published on 19/04/2024

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