Global Brand ID & Comms Manager (retail)
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Role Purpose
This position is responsible for driving the overall Vodafone Brand Identity (retail, physical environments and design language), and Global Communications. This strategic position responsible for defining, managing, and enhancing the brand's identity across all retail and physical environments worldwide ensuring that the brand's presence in retail stores, kiosks, service centres, and other physical touchpoints is consistent, compelling, and aligned with the company's overall brand strategy. Additionally is to bring our iconic brand to life through global projects / campaigns / future initiatives that are impacting our 100,000+ employees and 500million+ customers worldwide. This role works closely with senior local and global teams to influence and leads., so stakeholder management and project management are crucial skills need for the role
The ideal candidate will possess deep expertise in brand management, retail marketing, and customer experience design - while experience with marking drawings, commenting on stores designs / concepts level and construction level would be a plus
What you'll do
• Develop and execute a global brand identity strategy specifically tailored to retail, design language and physical environments.
• Ensure that the brand's visual identity and customer experience / journeys are consistently represented across all physical locations, including stores, service centers, and event spaces etc
• Work closely with store design agencies, architects, and external vendors to ensure that physical spaces reflect the brand's identity and values
• Collaborate with the global creative agency, global teams and regional teams (markets) to develop and distribute comprehensive brand standards that support consistent execution across markets and partner markets globally.
• Lead the design and implementation of brand experiences in retail environments, including flagship stores, franchise locations, and customer service centre etc..
• Oversee the development of in-store branding elements such as signage, digital displays, and product demonstrations to create an engaging and informative customer experience and journeys.
• Drive the brand strategy & execution of global projects to bring the Vodafone brand positioning to life across all Local Markets and Group Functions thru the delivery of ATL, BTL, Digital activities.
• Manage and influence stakeholders at a group, and market level
Who you are
• This is a senior role and requires strong brand/ marketing grounding and experienced stakeholder management skills
• Strong analytical and critical thinking skills - Ability to translate data and information into simple, cogent concepts for sell-in
• Sound understanding of brand strategy, retail comms, brand comms and marketing strategy
• Strong experience (5 years+) in brand management, with significant focus on retail and physical environments
• Experience of stakeholder management within a complex, multi-cultural organisation
• Strong time and project management skills
• Experience of brand engagement, content production and activation across social and digital media
• Proven experience as a problem solver
What's in it for you
We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.
• Yearly bonus: 20%
• Company car: company funded car of £580 per month or cash alternative of £630
per month.
• Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
• Charity days: 5 days/year
• Maternity leave: 52 weeks, the first 13 weeks are fully paid, followed by 26 weeks of half pay
• Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.
• Access to: private medical, private dental, free health assessments, share save scheme
• Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan
Not a perfect fit?
Worried that you don't meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
Who we are
You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Together we can.
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.