Global Associate Audience Director

BRAND: Zenith
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Are you ready to make an immediate impact on a global stage? We're looking for an Audience Associate Director to shape, activate, and future-proof audience strategies across multiple markets. This is your chance to work at the intersection of data, technology, and creativity, driving best-in-class digital marketing campaigns and defining the future of audience management.

You'll thrive in a fast-paced, data-driven environment, bringing strategic insight, operational excellence, and a hands-on approach to audience activation. If you're passionate about programmatic activation, audience data, and digital advertising, this role will let you lead, innovate, and make a real difference.

Why This Role Is Exciting

• Influence audience strategies that reach millions across multiple markets.
• Work at the forefront of digital marketing and audience innovation.
• Collaborate globally while leading scalable, repeatable processes.
• Combine strategy, tech, and creativity to shape the future of digital audiences.

Responsibilities

What You'll Do

Lead Audience Strategy

• Shape global audience strategies and data-driven use cases.
• Maintain and enhance the audience framework and best-practice playbooks.
• Deliver insights and performance reports that inform campaign planning.
• Recommend integrations and measurement approaches to optimize audience activation.

Drive Audience Operations & Activation

• Lead in-platform audience operations, ensuring clean, accurate, and scalable execution.
• Collaborate with data and engineering teams to uphold governance and data integrity.
• Forecast, size, and activate 1st-party audience opportunities.
• Guide creative strategy for audience-led campaigns and troubleshoot technical issues.

Future-Proof Digital Audiences

• Support strategies that address identity challenges, cookie deprecation, and evolving digital standards.
• Create roadmaps, pilots, and operational workflows to prepare audiences for the future.
• Ensure processes evolve to remain compliant, effective, and scalable across markets.

Qualifications

What We're Looking For

• Hands-on experience with DMPs, CDPs, programmatic platforms, or analytics tools.
• Deep understanding of media activation, site tagging, and audience analytics.
• Highly organized, detail-oriented, and proactive.
• Confident communicating complex technical content to senior stakeholders.
• Self-motivated, charismatic, and capable of building strong cross-market relationships.
• Experience managing workflows between global hubs and local markets.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).