Gins Shopper Senior Brand Manager

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning 20 of the world's top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan's and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray and Guinness.

Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site: https://www.diageo.com/

Role Dimensions

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of each brand. As a member of this team you will be the guardian of our brands within this category and work to shape their future.

In the last decade, Gin has been at the heart of mid-tempo socializing driven by the G&T boom and recruiting beyond Spirits. With highly instagrammable serves in a copa glass that are easy to make & refreshingly light to taste, G&T's brought excitement to every casual moment. The category seen proliferation and premiumization on the back of local craft as well as flavors at an unprecedented scale and pace even through the pandemic. The Gordon's brand drove this wave through scale roll out of Flavoured variants and increased investment TTL. Post crisis and with cocktail culture starting to boom with the on-trade, Gin is losing its edge to other categories that are driving more excitement. This is a huge opportunity for a Marketeer, reporting into the Head of Premium Gin, to drive Gordon's to its new wave of growth. We are looking for someone highly driven, self starter, that will combine creative flair with a strong cultural radar and has a track record of excellence in execution. All in service of returning the brand and category to growth.

Top Accountabilities

You will drive and project manage Shopper programmes across the total Gin portfolio including upcoming innovation launches.

• Ensure all Diageo Gin brands have the tools and.programmes necessary to deliver our commercial plan. Working with the wider team and agencies to bring consumer and shopper-facing touchpoints together to deliver the most powerful plan possible.
• Create plan that resonate through the line and we have strong quality and advocacy in place, particularly in the On Trade. All in service of driving Diageo share of total Gin.
• Work with Customer Marketing to ensure that toolkits are fit for purpose and delivered at the scale needed to unlock execution goals. Working with them to understand the impact of the work and where it needs to be evolved in the future. of how the brand will be executed TTL in the long term.
• Produce bespoke programmes for our strategic customers, working closely with our commercial teams so the work delivers against the specific customer need.
• Act as the voice of the customer within MBP so that we deliver solutions to build our brands at the point of purchase.
• Ideate, drive and develop with flair tools to support launch of our innovation project across all Gin brands

Leadership:

Win through Execution

• Sets and pursues direction without guidance and takes a wide view of their accountabilities
• High energy and ambition to achieve successful outcomes and high standards
• Balances analysis and execution and adjusts thinking in the face of new information
• Actively spots opportunities or issues and identifies which are urgent and important
• Generates a range of workable solutions, decides what should be done and takes action
• Ruthlessly prioritises to be able to land projects with most importance.

Shape the Future

• Sets a stretching vision for the future, and engaged and enroles people in this vision and context
• Sees the big picture and possibility from multiple angles and through a creative lens
• Frames issues in a way that creates clarity and incorporates others' best thinking
• Accurately digests large amounts of information and breaks down complex problems thoroughly
• Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

• Finds broader meaning in their work and aspires to make a significant difference
• Reads their environment and understands how culture and context influences people's perspectives
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
• Communicates in a compelling, persuasive and impactful way
• Draws on a variety of influencing styles to engage different audiences

Invest in Talent

• Displays confidence in their ability to meet challenges and succeed
• Maintains belief and optimism and bounces back quickly from setbacks or failures
• Demonstrates a realistic and thoughtful awareness of their own capabilities
• Proactively seeks feedback and development for growth and takes action

Ideal experiences / Qualifications / capabilities

• 6+ years of relevant marketing or commercial experience preferably on lifestyle consumer brands
• Existing capability to build genuine relationships built on mutual trust & respect
• A track record of managing and driving performance and excellence in execution across touchpoints
• Solution orientated solving challenges to ensure we achieve our goals.
• Strong evidence of creative flair, strong cultural radar and implementing entrepenaurial solutions.
• High levels of Experience managing agency relationships

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