FTC Performance Business Director (Search)

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

ABOUT THE CLIENT AND THE TEAM....

• Nestlé is the world's largest food and beverage company, headquartered in Vevey, Switzerland. The NestléOne team, based within Zenith International in London, act as the the Global Centre of Excellence for media within Publicis Groupe. Our media scope spans across APAC as well as in the Americas. Beyond media, Nestlé and Publicis have a longstanding relationship including creative, content and production.

• The NestléOne team is responsible for delivering best-in-class strategic guidance, consultancy and delivery of industry-leading technology and tools, to drive growth. We partner closely with a range of clients, working at both the Nestlé Group Marketing level but also the individual Business Units.

• This role will also sit within the wider Zenith International Performance department, which includes agency offering across Paid Social, Programmatic, Paid Search & SEO.

ABOUT THE ROLE....

• Leading the collaboration and project-based consultancy work with the Global Search team at Nestle Group Marketing as well as Nestle category, brand and market teams.
• Driving delivery of all Search workstreams, creating impactful thought-leadership on topics impacting Search, i.e. emergence of LLMs, GEO, Retail Media etc., building client relationships and driving revenue into the agency.

Responsibilities

ABOUT THE WORK....

Work

• Creation of strategic playbooks across paid search, SEO and cross-platform Search
• Consultancy for local market Zenith teams on Search best practice and ah-hoc consultancy on strategic projects
• Governance of local market Search practice versus a centrally agreed set of best practice parameters, agreed with and reported to the client
• Driving innovation for Nestlé in performance media across platforms, channels and emergent areas such as AI Search
• Strategic integration with broader Nestlé projects and strategy across media planning, digital, data & tech

Clients

• Build strong, trusted relationships with the Nestlé Global central team, particularly with the Global Head of Search
• Provide excellence client services and strategic delivery across Nestlé brand, market and category teams
• Support local Zenith markets with local market client requests and projects on an ah-hoc basis

Commercial

• Creation of project-based scopes in relation to Paid Search, SEO and Performance Media consultancy projects.
• Tracking and understanding of overall Global client commercials and how they relate to Search & Performance media
• Identification of proactive opportunities to grow our scope of work with the client and to help meet team revenue targets
• Understanding of local market activation scopes as it relates to paid search and digital activation

Team

• Directly manage one SEO director, overseeing strategic delivery and client satisfaction
• Manage local market teams to oversee best-in-class delivery of work
• Close collaboration with the Global central Nestlé team at Zenith international across broader account strategy and initiatives

Qualifications

WHAT YOU NEED TO SUCCEED....

• Experienced Paid Search practitioner, with strategic expertise across paid, organic and cross-platform Search (e.g. retail, Social)
• Experienced working with leading Global brands on both a cross-market and centralised operating model across both strategy and best-practice governance

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).