ESO Planning Account Manager

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Description

Position at Mindshare Worldwide

Job title: Planning Account Manager
Group: Mindshare Worldwide
Client: Global Automotive
Reports to: ESO Planning Lead

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.
What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ([email protected]).

If you require any information on what to expect during the interview process, please also reach out to the People Team.
The Role

This role is working for a leading global automotive client who is a long-standing client of WPP and going through a hugely important, and exciting, period of change.

A digital native and expert in cross-channel video, programmatic, search and social media, you'll play a key role in shaping the client's approach to brand and performance focused, multi-layered campaigns for your markets.

Your ability to understand the brands needs and translate them into a cross channel media plan will be essential.

Job purpose:

This role will sit within the ESO (Eastern Sales Operation) Planning team, you will be the sole person responsible for planning and client management across 2-4 of the ESO Markets. These markets include: Belgium, Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Netherlands, Norway, Poland, Romania and have annual budgets ranging from $1.5m to $7.5m.

The Planning Account Manager is responsible for the day-to-day management of allocated markets. You will lead the charge on media planning across central biddable (social, search, programmatic - all activated by our hub here in London) and local offline channels (managed by local colleagues) in line with regional strategy and manage client/agency challenges as they arise.

About the team and reporting structure:

This role reports into the ESO Planning Lead and sits alongside 2 other ESO Planning Managers, we are in the office 2-3 days a week and ensure we're using our agency perks (like our social fund) and going for lunch together at least once per quarter.

We are a hardworking and close-knit group of colleagues who deliver high standards of work to both our local and regional clients.

You will also work in collaboration with the wider agency team; spanning strategy, social, programmatic, search, and data.

Relationships:

The Account Manager will have direct client contact, providing a holistic leadership on all things media related. You will see yourself as an extension on their marketing team, acting as a consultant and strategic partner. You will have strong working relationships with our media, creative agency (VML, part of WPP), and potentially some vendors, helping to develop solutions for the client. Finally, you will build rapport with the rest of the team as well as other colleagues.
The Ideal Candidate

The ideal candidate will be passionate about their assigned clients' business and how that translates into media objectives across our ESO Markets. The individual will have solid foundation working in a media agency and be comfortable running campaigns in line with financial processes.

We're looking for someone who not only excels in their role but also uplifts the team spirit with their positive attitude and collaborative mindset. The ideal candidate should be supportive of their colleagues, eager to pitch in when needed, and able to maintain enthusiasm even during challenging times.
Essential Criteria

• Proven media planning/buying experience, including focused online biddable experience
• Performance-minded individual, who understands the how to plan accounting for: sales targets, target audiences, reach, frequency, strategic consumer planning, competitor activity
• Strong client servicing skills essential to build client trust and confidence
• Great verbal and written communications skills, with the ability to confidently and clearly present work to clients and internal stakeholders
• Excellent numeric and analytical skills, with the ability to relate results to client's business objectives, and translate statistics into insight and actions
• Experience working with activation teams and ensuring structure, organisation and high-quality output from peers
• Highly organised, with the ability to manage processes and outputs effectively
• Ability to manage yours time/priorities in an independent fashion
• Experience in PO/finance management
• Strong Excel and PowerPoint skills

Desirable Criteria

• Experience in using industry and project management tools such as YouGov, Wrike, MAP (or plan management tool), reporting dashboards (or experience in campaign reporting), Google Trends

Responsibilities

• Client Management: All management and communication with local market clients. Including weekly status reports shared via email and monthly reporting calls.
• Campaign Planning and Buying: we want you to be proactive in finding out how Ford can best meet it targets in your markets. Showing innovation and leadership with all aspects of campaign planning, researched consumer insights, cultural trends. Planning and tracking media campaigns to ensure financial efficiencies are met
• Forecasting: ensure forecasts are reviewed on a monthly basis in line with updated plans based on targets
• End-to-end Campaign Implementation: You will be responsible for ensuring the activation and maintenance of all campaigns. This includes, but is not limited to; briefing the activation team (on our project management tool, Wrike) through to ensuring trafficking is set up correctly, asset delivery (form our partners, VML), through to pulling together monthly reports to share with clients based on performance
• Finance: Financial and performance reporting are crucial to the account management procedure. You will be responsible for the PO tracker on a rolling basis to ensure spend is in line with plan and budgets set.
• Campaign reporting: You will be responsible for the reporting outputs, developing insights and learnings that have implications that lead to campaign optimisations for current and future activity

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