EPR Communications and Engagement Manager

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Detailed job description and main responsibilities

• The EPR Communications and Engagement Manager will scope, design and implement a comprehensive communications and engagement programme to support the successful roll-out of the new EPR.
• This will involve benchmarking current practices, horizon scanning and learning from other Trusts, as well as commissioning and producing impactful communications materials.
• The role requires building strong relationships with internal and external stakeholders, ensuring colleagues are engaged and supported through change, and leading activities such as stakeholder engagement, governance reporting, and reference group management.
• The post holder will work closely with the Creative Team to develop campaigns and assets, manage third-party suppliers, and oversee budget allocations related to communications activity. They will also play a proactive role in media relations, responding to enquiries and promoting the programme externally where appropriate.
• Central to the role is the ongoing evaluation of communications effectiveness, with a commitment to adapting approaches based on feedback and analytics.
• Ultimately, the post holder will act as an ambassador for the Trust's digital transformation, ensuring that communications are professional, engaging, and aligned to the Trust's values of respect, compassion, accountability, listening, and collaboration.

Person specification

Qualifications and training

Essential criteria

• Good standard of education to masters degree level or equivalent
• GCSE English language or equivalent
• Postgraduate training in communications/ journalism/engagement or relevant experience

Desirable criteria

• Evidence of continued professional development in communications and engagement

Experience

Essential criteria

• Working in a communications and engagement role in the public sector
• Project management of implementation of complex change
• Devising, implementing, and evaluating effective communications and engagement strategies and the ability to identify the right channel for a particular audience
• Broad experience across communications functions including internal and external communications, media relations (both proactive and reactive) and staff engagement
• Writing/editing content for different audiences
• Commissioning design and print
• Use of websites and other digital channels to effectively communicate patient or consumer information
• Use of content management systems
• Experience of providing expert advice on communication approaches to senior managers
• Experience of working with highly complex and/or contentious information - able to analyse, edit and present this information for various internal and external audiences and publications
• Experience of using all media channels, including social media, to communicate and engage effectively with internal and external audiences
• Good interpersonal skills to maintain excellent working relationships with colleagues at all levels both internally and externally
• Use of data and analytics to assess the effectiveness of information reach

Desirable criteria

• Experience in NHS Communications or Marketing and an understanding of NHS specific processes.
• Experience of launching and implement an EPR or IT project of a similar scale
• Experience of writing quick guides to using technology platforms
• Experience of running public and colleague engagement programmes

Employer certification / accreditation badges

Documents to download

• JD (PDF, 296.5KB)
• Working at LGT (PDF, 4.2MB)
• Visa and Certificate of Sponsorship Information for Applicants (PDF, 3.8MB)
• Candidates Guidance on Applying (PDF, 175.2KB)
• Candidate Guidance on the use of AI (PDF, 3.8MB)