Senior Strategy Director

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Overview

SENIOR STRATEGY DIRECTOR

Location

Our offices are in London, Macclesfield and Manchester. We are open to applications from all over the UK as we have remote and flexible hybrid working policies.

About Lucid Group

Transformation starts here.

In healthcare, innovation doesn't only change lives-it saves them. We don't take that lightly. That's why we approach each challenge with curiosity-asking the right questions, gaining understanding, then bringing together the right team of diverse minds across capabilities to deliver transformative solutions that break through and help realise change for those who need it most.

Purposefully designed for today's healthcare challenges

Today's healthcare landscape is more complex and challenging than ever-the "standard" playbook no longer guarantees success. Lucid is purpose-built to help you make the most of unexpected opportunities, challenging conventional thinking, and bringing a fresh perspective.

Responsibilities

About the role

Senior Strategy Directors at Lucid Inspire the delivery exceptional communications solutions, by leading and coaching the translation of commercial/medical strategy into multi-/omni-channel programme implementation with demonstrable impact to health outcomes

Our Senior Strategy Directors are responsible for:

• • Effectively challenges clients to build deeper understanding of the healthcare problem and potential solutions
  • Provide strategic counsel to our clients across all aspects of healthcare comms
  • Builds long-lasting, meaningful partnerships with senior leaders in pharma who are accountable for the commercialisation of leading assets
  • Writes (co-creating with clients) high-quality briefs that accurately capture the healthcare problem at a range of tactical and strategic levels
  • Provides strategic counsel on client briefs including RFPs, identifying which specialists across the healthcare communications team to involve in responding to client challenges, working with client services to build appropriate teams, including the full suite of functions required to meet the opportunity
  • Plays a leading role in the RFP/proposal development, effectively briefing and onboarding teams to collaborate to address client problems and build exceptional healthcare solutions
  • Drive team to access relevant established client insights work, and where gaps, propose, generate and extract meaningful insights required to inform project direction
  • Apply insights to generate transformative strategic solution(s)/big ideas
  • Defines clear programme objectives and strategic imperatives, ensuring the approach ladders up to Lucid's vision of transforming lives and the visions of our client organisations
  • Is an expert and role model in Lucid methodologies, educating teams to apply appropriate situations
  • Consults teams on collaborative design process for meaningful solutions, including the application of digital and traditional tactics within multi-/omni-channel programme design
  • Advocates digital marketing best practices including design thinking, UX/UI design, SEO, content design, data-led design
  • Advocates effective use of channels such as email, social media, paid media, website and virtual meetings
  • Directs the structure of effective content design (including video, visual, written, meeting and workshop content) with the user and format in mind
  • Through client and third-party partnerships, translates the client strategy to identify outcomes datasets that can support tactical and impact level measurement
  • Consults strategists and analysts on the identification of trends and insights metrics collection
  • Demonstrates individual and collective responsibility through respectful partnerships across teams representing ~£4-6M of client revenue
  • Representation on Lucid vertical leadership team, providing strategic counsel to General Manager and other business leaders
  • Leads the advocacy of strategic healthcare communications across the team - see things that others don't and ensuring our work goes beyond providing tactical deliverables, and meets higher outcome goals
  • Coaches strategic thinking and consultative partnerships and teaches subject matter expertise
  • Identifies and leads the build of new products and methodologies to meet Lucid's evolving services and client needs
  • Contributes to Lucid marketing, such as via industry thought leadership
  • Potentially has line management responsibilities for others in the strategy function (Strategists and/or Analysts)

Essential criteria:

• Extensive communications and/or pharmaceutical industry experience, including experience within healthcare communications, either working within an agency or in-house
• Able to integrate capabilities across healthcare communications in a bespoke way to create a seamless solution to address a client need
• Able to think strategically and problem solve
• Able to work independently and proactively
• Able to understand and apply big- and-small picture thinking where appropriate
• Soft influence skills and ability to collaborate with wide range of internal and external stakeholders
• Able to prioritise and multitask
• Demonstrate gravitas and sell ideas and solutions through strong written and oral communication skills
• Ability to facilitate meetings and workshops
• Core computer skills - Microsoft Word, Excel and PowerPoint

Desirable criteria:

• Digitally literate, understanding concepts and processes relevant to healthcare communications
• Working understanding of the regulatory environment of the pharmaceutical industry including the ABPI Code of Practice

If you look at this list and feel you don't meet every single requirement, we still want to hear from you! We encourage you to apply, have a discussion with us about the role or others that we may have at Lucid Group either now or in the future. Together we can build more inclusive workplaces.

Qualifications

Benefits of working with us

Our culture is fundamental to the delivery of transformation. Harnessing the talent and ambitions of those we work with empowers us to deliver our magic. On top of this, our benefits include:

• Discretionary bonus scheme;
• Contributory pension with Lucid contribution up to 5% of basic salary (enrolment after 3 months of employment);
• Cycle to work scheme;
• 25 working days holiday, 1 Celebration Day of your choice, 3 Christmas closure days plus 8 Bank Holidays per annum (pro-rata for part-time);
• Flexible holiday buy and sell scheme;
• Family friendly policies;
• Private family health and dental cover, including Employee Assistance Programme and a comprehensive employee rewards scheme;
• 4x basic salary life assurance cover;
• Medicash Healthcare Cash Plan (Level 1 company cover)
• Season Ticket Loans;
• Regular incentive schemes aligned to individual and team performance;
• Access to an employee discount platform with offers at 900+ retailers.

People are at the heart of who we are. Our aim is to transform the lives of those we touch without prejudice or discrimination. At Lucid, the magic we create relies on harnessing and celebrating the unique, diverse and individual talents of those we work with. To do this, we must empower each person to bring their whole self to work so we can be fully inclusive and collaborate with a full heart - fulfilling the potential of everything we do and everyone we work with. Equally.

We are Lucid Group - we let your whole self shine.

We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, colour, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity and/or expression or disability.

As part of our commitment to recruiting and supporting colleagues with disabilities Lucid Group are a committed member of the UK Government's Disability Scheme, supporting people with disabilities provides us with access to a wider talent pool and enables us to be a force for good in the world by creating fair and equitable access to employment opportunities. Aligned to this scheme we commit to ensuring our recruitment process is inclusive and accessible by:

1) Offering a guaranteed interview to candidates with disabilities who meet the essential criteria for the role

2) Anticipate and provide reasonable adjustments

3) Support any existing employee who acquires a disability or long-term health condition

If you wish to apply under this scheme please indicate so when asked on our DEI page which will appear as part of our job application process.