Employer Brand and Talent Attraction Director

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Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world's most complex challenges and deliver more impact together.

Role description:

The Employer Brand and Talent Attraction Director to shape and drive our global employer brand and talent attraction strategy. As a key member of the Talent Acquisition leadership team, you will play a pivotal role in enhancing our reputation as an employer of choice and aligning our brand with our strategic hiring goals.

This position offers a unique opportunity to lead impactful campaigns, leverage data-driven insights, and connect employer branding initiatives with tangible hiring outcomes.

You will be the guardian of our EVP, bringing to life our core message, "Create a Legacy,". Your work will drive Arcadis' employee brand presence, engage talent across the globe, and lead our employee attractions marketing strategies with impact.

Role accountabilities:

Key Responsibilities

• Develop and Execute Employer Brand Strategy
• Champion our EVP: Be the brand ambassador of our core message, "Create a Legacy," and activate our pillars- Purpose, People, Potential, Progress.
• Global to Local Strategy: Tailor brand initiatives to regional markets, focusing on emerging areas like India, Romania and the Philippines.
• Digital & Social Expertise: Lead our recruitment marketing across platforms like LinkedIn, Instagram, and other channels using data-driven insights to optimize results.
• Drive a focus on diversity, equity, and inclusion by ensuring employer branding efforts appeal to diverse talent pools and reflect the organization's commitment to creating an inclusive workplace.
• Develop and implement early career strategies in collaboration with universities, colleges, and other institutions to strengthen talent pipelines and align with workforce needs.
• Data-Driven Reporting: Deliver insights on performance to drive our strategies forward
• Create and curate content to authentically showcase the employee experience and company culture.

Align with Strategic Hiring Goals

• Partner with the Talent Acquisition leadership team to ensure employer branding and campaign initiatives directly support real-time hiring priorities and long-term workforce strategies.
• Collaborate with Marketing and Communications teams to align messaging and leverage existing resources.
• Drive a focus on diversity, equity, and inclusion by ensuring employer branding efforts appeal to diverse talent pools and reflect the organization's commitment to creating an inclusive workplace.
• Develop and implement early career strategies in collaboration with universities, colleges, and other institutions to strengthen talent pipelines and align with workforce needs.

Measure and Report ROI

• Define and track key metrics to evaluate the success of talent attraction campaigns.
• Provide insights and recommendations to improve performance and demonstrate the ROI of initiatives.

Stakeholder Engagement and Collaboration

• Work closely with internal stakeholders across Marketing and People, and business leadership teams to ensure cohesive messaging and strategic alignment.
• Act as a subject matter expert and consultant for regional teams, enabling localized talent attraction efforts.

Qualifications & Experience:

• Proven experience leading EVP strategies externally and internally in a global or multi-regional context.
• Expertise in managing employer brand channels such as Glassdoor, LinkedIn, and similar platforms.
• Digital fluency CRM and ATS platforms.
• Demonstrated ability to connect employer brand campaigns with hiring outcomes and strategic business goals.
• Strong analytical skills with the ability to measure ROI and derive actionable insights from data.
• Exceptional stakeholder management and collaboration skills, particularly in matrixed organizations.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Proven expertise in global employer branding and recruitment marketing.
• Experience in programmatic campaigns and ROI-focused strategies.
• Strong leadership and team management skills.
• Excellent understanding of social media platforms, content creation, and digital marketing trends.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It's why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You'll do meaningful work, and no matter what role, you'll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people.

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