Senior Insight Manager

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Are you a marketing and insights specialist with a particular interest in audience segmentation?

We're currently transforming our capability within the Connections Planning, Media and Insight function, so as part of this transformation (and that of the wider marketing team), we're looking for a fantastic Senior Insights Manager to take ownership for the development of customer segmentation planning and other insights projects. You'll work as one team with our insights and media SMEs, marketing strategy, data teams, plus external partners with the main aim of owning the delivery of the segmentation agenda. This will enable our focus on consumer-centric marketing and message deployment across the customer journey. This is a very exciting role and is critical as we further develop our integrated customer marketing strategy that aids the business objectives across the UK.

You'll play a crucial role in developing and executing effective audience-targeting strategies across various marketing channels including paid, owned, and earned channels. You'll also leverage market research, data analytics, and consumer insights to identify and understand our target audience, enabling us to deliver relevant and impactful marketing campaigns. You'll also assist with other insights projects, so you'll not be pigeonholed to one specific area. To be successful in this role, you'll have strong analytical skills, be great at identifying audience segmentation, and have the ability to translate data-driven insights into viable recommendations.

You'll either be based at our Guernsey office or remotely within the UK. For UK-based applicants, you'll benefit from monthly visits to our team in Guernsey for essential in-person collaboration. To make this easy, you'll need to live within a reasonable distance to an airport with direct flights to Guernsey (namely London Gatwick, Southampton, Birmingham, and East Midlands).

This role is perfect for someone who has a wealth of insights experience with a genuine interest in identifying consumer behaviour. You'll need to have sound experience in audience planning and segmentation, ideally from a senior marketing insights or strategy role. Whilst we'll consider qualified by experienced candidates, it's preferable that you have a Bachelor's degree in marketing/market research advertising or a related field. You'll bring strong analytical skills with the ability to interpret data, identify trends, and derive fuctionable insights. Familiarity with audience segmentation techniques and methodologies, media channels and CRM with an identifying of how audience insights can power their deployment is essential.

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