EMEA Gaming Marketing Manager

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General Information

Req #

WD00074244

Career area:

Marketing

Country/Region:

United Kingdom

State:

Hampshire

City:

Farnborough

Date:

Tuesday, November 5, 2024

Working time:

Full-time

Additional Locations:
* United Kingdom - Hampshire - Farnborough

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

We are looking for an EMEA Gaming Marketing Manager who will be reporting to our EMEA Marketing Consumer and Territory Director.

Your Key Responsibilities:

• EMEA Strategic direction and end to end leadership of Gaming portfolio (Legion/ LOQ/ Go/ Monitors & Accessories)
• End to End Marketing Campaign planning, execution & performance (ROI) tracking for EMEA HQ run campaigns
• Media planning, optimization, execution & evaluation of Legion SATL campaigns across focus countries
• Brand Tracker analysis & insights across all EMEA countries (Brand Tracker + RTBH)
• Marketing Ops/Budget Management - Ensure efficient & effective planning & utilization of quarterly budgets, compliant usage of alliance funds, timely POE submission resulting in 100% alliance claims etc. Stakeholder management with all external EMEA alliance partners
• Stakeholder management across country Marketing teams, EMEA 4P, EMEA PR, Media COE, EMEA Visuals, EMEA Services etc.
• Stakeholder management of EMEA Alliance Partners, MS/ Intel/ Nvidia/ AMD, aligning budget allocation & campaign planning
• Management of EMEA Legion Community with Standing on Giants, growing members + engagement
• Stakeholder management with WW Gaming Marketing Team, inputting EMEA insights & requirements into campaign development, asset development & brand direction
• Rolling out all WW direction to EMEA countries, localizing and transcreating all content as well as developing content for EMEA specific priorities
• Management with PR of alliance seeding unit programs

Specification & Requirements:

• >10 -15 years marketing experience and Marketing University degree required
• Comfortable working in a fast paced environment and collaborating across various functions eg. Sales, 4P, finance, PR, product etc.
• Strategic thinking and good Stakeholder management of multiple stakeholders
• Fluent in English with great communication & presentation skills
• Able to quickly pivot marketing plans to support business needs while maintaining marketing strategic intent
• Reliable and highly-motivated self-starter; Can Do attitude, resilient and a team player
• Ability to challenge & push back to key stakeholders to ensure EMEA interests are a priority and incorporated
• Key knowledge of EMEA region & country dynamics a major bonus; Able to work as an individual contributor in a complex matrix organization

What Lenovo can offer you:

• Opportunities for career development & growth
• Access to various training
• Performance-based rewards
• Flexible working environment (combination of working from home/office)
• An open and stimulating environment within one of the most forward-thinking IT companies
• Flat structures and fast decision-making processes
• An international team with a high focus on Gender Diversity

We are looking forward to hearing from you!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:
* United Kingdom - Hampshire - Farnborough

* United Kingdom

* United Kingdom - Hampshire

* United Kingdom - Hampshire - Farnborough