Ecommerce Trading Manager

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Purpose of the Role

The Ecommerce Trading Manager is responsible for the day-to-day commercial performance of Nkuku's D2C and Trade websites.

This role owns trading execution, onsite experience, and digital optimisation - driving growth in conversion, AOV, margin, and customer engagement. It requires a hands-on operator who can take ownership, make decisions, and deliver without close supervision.

Working cross-functionally with Growth, Merchandising, Trade, Marketing, and Creative, the role ensures the digital experience reflects Nkuku's Natural, Crafted, Ethical values while delivering consistent commercial performance.

This is a role for someone who is comfortable owning the detail, whilst thinking commercially - ensuring every campaign, category, and customer journey performs to its full potential.

Key Responsibilities

Trading & Commercial Performance

• Own day-to-day trading performance across D2C and Trade websites.

• Plan and execute the onsite trading calendar, including promotions, campaigns, and product launches.

• Lead weekly trading reviews, analysing performance vs budget, forecast, and last year, and translating this into clear actions.

• Monitor and drive performance across conversion, AOV, margin, Demand, and Banked.

• Optimise navigation, filtering, search, and product merchandising to improve conversion and product discovery.

• Work closely with Merchandising and Trade to align stock, intake, pricing, and markdown activity.

• Ensure strong execution of seasonal moments, campaigns, and key trading events.

• Manage key third-party relationships across CRO, email, and digital performance partners.

Onsite Experience & Optimisation

• Own the end-to-end onsite experience across all devices.

• Identify and deliver continuous improvements to UX and CRO based on data, insight, and customer behaviour.

• Maintain a clear and prioritised backlog of onsite improvements, focused on commercial impact.

• Translate trading and customer insight into practical, testable improvements.

• Ensure the site is fast, intuitive, and commercially effective at all stages of the journey.

Digital Development & Delivery

• Manage the digital development roadmap, prioritising work based on business impact and resource.

• Own the relationship with development partners, including briefing, QA, testing, and delivery.

• Deliver key digital projects such as theme enhancements, personalisation, and functionality improvements.

• Ensure consistent, high-quality execution of onsite changes and releases.

Content, SEO & Brand Execution

• Oversee onsite content to ensure it is commercially effective and aligned with brand storytelling.

• Manage seasonal content updates, campaign launches, and collection storytelling.

• Work with Marketing and SEO teams to improve organic visibility and content performance.

• Ensure consistency of brand across all digital touchpoints.

Customer & Cross-Functional Alignment

• Champion the customer journey from discovery through to checkout.

• Work closely with Growth (Performance, CRM, Email) to align onsite activity with marketing campaigns.

• Collaborate with Customer Service and Operations to identify and resolve friction points.

• Use customer feedback and behavioural data to inform improvements.

Leadership & Ownership

• Lead and develop the ecommerce trading team, setting clear priorities and expectations.

• Take ownership of outcomes, not just activity - driving performance through action.

• Work confidently across teams to align priorities and ensure delivery.

• Bring structure, pace, and accountability to trading and onsite execution.

What Success Looks Like

• Consistent growth in conversion rate, AOV, and margin.

• Demand and Banked performance meeting or exceeding targets.

• A clear and effective trading rhythm with strong execution of campaigns and key moments.

• A structured CRO and optimisation programme delivering measurable improvements.

• A site experience that is intuitive, fast, and reflective of Nkuku's premium positioning.

• Strong alignment between Trading, Growth, and Merchandising teams.

• Improved customer engagement and repeat purchase.

What We're Looking For

• Proven experience in an ecommerce trading role within a D2C business.

• Strong commercial instinct with the ability to manage both detail and performance.

• Hands-on experience of onsite trading, merchandising, and optimisation.

• Comfortable working with Shopify (or similar platforms) and development teams.

• Confident using data to make decisions and prioritise activity.

• Self-sufficient and proactive - able to take ownership without needing close direction.

• Collaborative and pragmatic, with the ability to get things done across teams.

Why This Role?

This is an opportunity to take real ownership of a growing ecommerce business and have a direct impact on performance.

You will work closely with senior leadership but will be trusted to run trading day-to-day - shaping how Nkuku shows up digitally and how effectively it converts.