eCommerce Director - Partner Stores
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Job Description
Position Overview: As eCommerce Director - Partner Stores, you will be responsible for driving the growth and optimization of our partner online sales channels, ensuring an exceptional customer experience across all digital platforms. Your role will involve strategic planning, team leadership, and close collaboration with various departments to enhance our global e-commerce presence and achieve revenue goals. You will be responsible for developing and deploying a best practice playbook across our partner portfolio, leading and coaching your team to deliver a world class eCommerce experience for our partners and their fans.
Key Responsibilities:
- Strategic Planning: Develop and implement a comprehensive eCommerce strategy that aligns with Fanatics overall business objectives. Identify growth opportunities and set clear, actionable goals for the partner eCommerce team.
- Revenue Growth: Drive online sales growth through strategic initiatives, including marketing campaigns, product assortment, pricing strategies and promotional activities. Analyse performance metrics and adjust strategies to optimize revenue.
- Customer Experience: Ensure a seamless and engaging shopping experience for fans with best-in-class content and execution against key trading moments. Oversee website usability, search and functionality improvements to enhance user experience and drive fan satisfaction.
- Partner Collaboration: Work closely with our partners to build winning strategies and operational plans to drive traffic, conversion and revenue growth.
- Team Leadership: Lead and mentor a large team of eCommerce professionals, fostering a collaborative environment that encourages innovation, professional growth, and high performance.
- Cross-Functional Collaboration: Work closely with marketing, merchandising, technology, operations and customer service teams to ensure alignment and integration of e-commerce strategies across all business functions.
- Data Analysis: Utilize data and analytics to monitor e-commerce performance, track key metrics, and generate insights. Make data-driven decisions to optimize website performance, conversion rates, and overall sales.
- Market Research: Stay abreast of e-commerce trends, competitor activities, and industry developments. Incorporate insights into strategic planning to maintain a competitive edge.
- Budget Management: Develop and manage the eCommerce budget, ensuring efficient allocation of resources and achieving financial targets.
- Process Improvement: Identify opportunities for process improvements and operational efficiencies. Implement best practices to streamline workflows and enhance overall business performance.
Qualifications:
- Bachelor's degree in Business, Marketing, E-Commerce, or a related field. Advanced degree preferred.
- Proven experience (8+ years) in e-commerce management, with a track record of driving online sales and enhancing customer experience on a global scale.
- Strong leadership skills with experience managing cross-functional teams and fostering a collaborative work environment.
- Deep understanding of e-commerce platforms, digital marketing strategies, and online sales techniques.
- Excellent analytical skills with the ability to interpret complex data and make informed decisions.
- Strong project management skills, with the ability to handle multiple priorities and meet deadlines.
- Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
- Experience in the sports or retail industry is a plus.
We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset