E-Commerce Content & Merchandising Manager - Europe

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Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything - custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We're a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here's the remarkable truth: When we all make together, we make all things possible.

Let's make.

Job Description

We're on a mission to make our products shine online, whether that's on Amazon, other marketplaces, or retail partner sites. This role is perfect for someone who loves getting into the detail of product content and merchandising, while also bringing some fresh ideas about how we show up across Europe and Internationally. You'll play a big part in shaping our digital presence and making sure our customers get the best possible brand experience.

Key Responsibilities:

Content Management

• Work with our global teams to pull together product content, from copy to carousel imagery and A+ content.
• Coordinate with our brand and language leads to make sure everything is localised and relevant across different European and International markets.
• Help us upload, organise and maintain content in our Product Information Management (PIM) system, Salsify.

Amazon and Marketplace Merchandising

• Lead how our products show up on Amazon and other marketplaces, optimising PDPs, sorting variations, and placing products in the right categories
• Own the full product setup process, making sure product listings are accurate, consistent and new product is delivered on time.
• Keep our Amazon Brand Stores and marketplace shops fresh and inspiring, aligning with seasonal campaigns, promotions and new product launches.
• Build and optimise A+ content that tells our story and drives results.

Retail E-Comms Support

• Share best practices and toolkits with our International Channel Marketing team to support with setup on retail partner sites.
• Provide content and guidance for new product introductions so our partners can launch with impact.

Campaign & Promo Support

• Help deliver marketing activity, from briefing emails to updating promotional content
• Get involved in planning and running big events like Prime Day, Black Friday and other seasonal sales

Reporting & Analysis

• Keep an eye on how our content and merchandising is performing, from traffic and conversion to availability.
• Dive into search and keyword trends to spot opportunities for Advertising optimisation
• Benchmark against best-in-class brands to spot new opportunities and stay ahead of trends.

Qualifications

We'd love to hear from you if you're detail-oriented, collaborative and passionate about how products come to life online. You don't have to tick every box. If you're curious, proactive and want to grow your skills, this could be a great fit.

• 3-5 years of relevant experience
• Merchandising experience: You've worked hands-on with product assortment, planning and presentation, bringing products to life online and understanding what drives customer engagement
• Planner: You can see the bigger picture while managing day-to-day tasks, keeping projects on track across multiple markets
• E-commerce enthusiast: You know digital merchandising best practices and are excited about making products shine online
• Growth mindset: You're always looking for ways to improve your own skills and contribute smarter ways for the team to work.
• Process improver: You spot inefficiencies and take initiative to streamline workflows for faster, better results
• Clear communicator: You confidently share ideas, keep teams aligned, and ensure projects progress smoothly.
• Organised multitasker: You juggle deadlines and priorities while still delivering high-quality work
• Tool curious: You may have used platforms like Amazon Vendor Central, Stackline, Adobe Express or PIM systems, but if not, you're quick to learn.
• Collaborative teammate: You enjoy working with others, flex to different priorities and thrive in a supportive team environment.
• Degree in Marketing, Business or related field (or equivalent experience)

Additional Information

A Quick Note Before You Apply...

Cricut is in a powerful chapter of transformation. We're evolving fast-refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person-but it's not for everyone.

We're looking for A-players-people who don't just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here's what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don't wait for perfect clarity to take action-you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: "What can move forward today?" and push past inertia.

You set high standards-especially for yourself.
You're proud of your work and protective of your reputation. You take ownership, deliver quality, and don't cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don't get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You're low ego, high output-and your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways - include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you're all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.