Marketing Executive - App Performance

Job Title:
Marketing Executive - App Performance

Job Description:

Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

We're hiring for a Mobile Display Executive to join our team in Manchester.

Purpose of the Role

As Mobile Display Executive you'll implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets. Managing and executing mobile app campaigns including; account setup, organisation and management, you'll manage the set up and configuration of channel partners such as Apple Search Ads, Google Ads, and attribution partners such as Appsflyer, Adjust, and / or Branch.

Key Responsibilities

• Conduct audits, reviews and performance analyses reports, leads optimisation efforts to meet campaign objectives
• Lead creative services initiatives including creative specifications and competitive analysis
• Contribute to weekly client calls and reporting commitments
• Monitor industry changes and translates those changes into actionable recommendations
• Build strong relationships across client services team and with client

Qualifications + Skills

• Minimum of 1 years' experience working working within search, display or PPC
• Experience using industry standard ad serving/buying tools - Apple Search Ads, Google Ads, and attribution partners
• Advanced knowledge of MS Office Suite, particularly MS Excel and PowerPoint with a strong degree of numeracy and literacy
• Detail orientated with first class analytical skills
• Strong presentation skills
• Ability to work both as an individual or within a team
• Effective organisation and time management
• Experience working within the mobile app ecosystem is highly desirable

What we offer

This is a permanent role. The team is based in our Manchester office but operates under flexible working arrangements. The team are currently in the office 2-3 days each week.

As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location:
Manchester - Bonded Warehouse

Brand:
Amplifi

Time Type:
Full time

Contract Type:
Permanent]]>